Do you want some hook inspiration?
Here are TOP10 of my best hooks in the last 3 months 🧠
This 🧵will seriously transform your creatives before Q4
Let's goooo👇👇
We all know creative moves the needle with Facebook and TikTok ads.
I make 130-160 video ads every month.
Here are my top 7 creative examples in the last 5 months
After 8 years in the industry, I’ve accepted that not all customers buy for the same reasons.
To create high-converting creatives, you need to tailor your messaging to match different motivation types.
Here’s how to sell to 5 common customer motivations:
If your hook SUCKS, your creative doesn’t stand a chance.
Here’s the psychological principles we’ve used for all our winning hooks (and how you can STEAL it to your next creative):
For TikTok ads...you need to be careful of the safe zone.
The text position and a product shouldn't overlap with TikToks UX.
You can use this image as a help👇
If you want your audience to be AFRAID of not ordering from your brand,
Here’s the checklist you’ll use to frame your messaging with urgency and consequences:
Your hook determines 90% of your ad's success.
But most brands use the same "Are you struggling with..." template for every audience.
Here are 8 psychology-driven hook types that actually convert.
Save this framework to stop wasting money on weak hooks.