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Alex Barinka
@alexbarinka
Managing Director at Upland Workshop. Former marketing director, startup exec, Bloomberg @technology reporter, deals reporter. Texan. Tar Heel. Thoughts mine.
Los Angeles, CA
tiktok.com/@alexbarinka?_…
Joined October 2009
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    Alex Barinka
    @alexbarinka
    Jun 20, 2024
    ✨Personal news✨ I’ve joined the incredible team at Upland Workshop to work with leaders and orgs to rethink how and where they tell their stories. Every move can be a potential anecdote in a killer narrative – psyched to combine my experience in journalism and marketing/comms
    8.8K
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    Alex Barinka
    @alexbarinka
    Nov 17, 2022
    Elon Musk fired half Twitter's staff (and then, irreverently, some more) and asked employees to pledge for a new "hardcore" work life. Now, he's changed his tone to get people to stay. Imagine that. bloomberg.com/news/articles/… from @KurtWagner8 @daveyalba
    Musk’s ‘Hardcore’ Ultimatum Sparks Exodus, Leaving Twitter at Risk
    From bloomberg.com
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    Alex Barinka
    @alexbarinka
    Nov 9, 2022
    Meta confirms it’s firing 13% of its workforce — 11,000 people. With the Twitter layoff, almost 15,000 people in the social media industry have lost their jobs in one week.
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    Alex Barinka
    @alexbarinka
    Jun 13, 2022
    ~Personal news~ Woo!! Back again! In two short weeks, I’m (re)starting with Bloomberg @technology to cover social media. After some wild years helping found a social-commerce co and new social-first marketing teams, I'm bringing all that perspective back to reporting. Let's GO
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    Alex Barinka
    @alexbarinka
    Jun 15, 2021
    ✨Personal news incoming✨ I've joined @stitchfix as Head of Engagement & Partnerships!!!
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    Alex Barinka
    @alexbarinka
    Nov 16, 2017
    “Determined bullshit detectors” has never been as good a compliment as when Meryl Streep spoke to the journalist crowd at the CPJ International Press Freedom Awards (IRL!!) honoring some truly amazing truth seekers.
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    Alex Barinka
    @alexbarinka
    Mar 5, 2017
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    Alex Barinka
    @alexbarinka
    Nov 27, 2018
    Replying to @alexbarinka
    I’m so pumped to say I’m joining Imran Khan’s new e-commerce company as Head of External Affairs. The team is fabulous, and I can’t wait to help build something new that I’m so excited about. Watch this space, y’all.
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    Alex Barinka
    @alexbarinka
    Aug 1, 2022
    She's TikTok's Baba Yaga -- a warrior for women online -- turning misogynist trolls' tactics against them. I chatted with ~the~ @DrewAfualo in my first story back for @BW:
    bloomberg.com
    One of TikTok’s Biggest Stars Roasts Dudes for Their Misogyny, Racism, and Fatphobia
    Drew Afualo, TikTok’s misogyny watchdog, is using trolls’ tactics against them and giving her 7.5 million followers some laughs.
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    Alex Barinka
    @alexbarinka
    Mar 16, 2023
    The US thinks TikTok is a major national security risk. TikTok is running out of ways to avoid a ban. @annaedge4 and I break down the whole saga for @BW Magazine. The politics, the cultural impact, and how the company is dealing.
    bloomberg.com
    Inside TikTok’s Fight to Avoid a US Ban
    Ahead of next week’s showdown in DC over ongoing national security concerns, the Chinese-owned social media app is considering all its options—from going along with a forced sale to taking the...
    126K
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    Alex Barinka
    @alexbarinka
    Mar 23, 2023
    It’s absolutely packed for TikTok CEO’s testimony on Capitol Hill. I’ll be covering all day. For now, follow live: bloomberg.com/news/live-blog…
    84K
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    Alex Barinka
    @alexbarinka
    Mar 14, 2023
    TikTok's leadership is discussing the possibility of a separation from ByteDance if the national security deal with the US falls through, sources tell me and @livcarville. Scoop out now:
    bloomberg.com
    TikTok Considers Splitting From ByteDance If Deal With US Fails
    TikTok’s leadership is discussing the possibility of separating from ByteDance Ltd., its Chinese parent company, to help address concerns about national security risks.
    94K
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    Alex Barinka
    @alexbarinka
    Sep 27, 2018
    Wow. Headline out now: "Elon Musk is sued by Securities and Exchange Commission: Docket"
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    Alex Barinka
    @alexbarinka
    Mar 22, 2023
    TikTok’s brought a group of creators to the Capitol ahead of the CEO’s testimony here tomorrow. They’re sharing how they depend on the app for their businesses, jobs as creators and community. But is it enough to sway lawmakers not to ban TikTok?
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