Heading to @iFXEXPO, Limassol next week.
Three days, three of our team on the floor.
The conversation we're there for: how brokers and prop firms are closing the CAC/LTV gap before 2027.
DM @keithhutch10 if you're at the show.
Addressable 🎯
2,759 posts
Addressable 🎯
@addressableid
Turn crypto behavior into high-value user growth.
@AddressableIRC
Joined August 2022
- Addressable 🎯 reposted
Addressable Investigations + Arina partnership. Off-chain attribution lands in the DACH crypto investigations community. Webinar 1 July: Where the Blockchain Trail Goes Cold. With Leeor Ben-Peretz. Free to register ↓
- 3 days to World Cup kickoff. 24 million of the 200 million identities in our financial database are North American crypto users. Not lookalikes. Active wallets, real trading behavior, live on-chain positions. Right where the tournament is being played. For operators planning
- Addressable 🎯 repostedAt @ethconf NYC tomorrow. @TomerShlomo and Anil on the ground. The on-chain trail ends at a fresh wallet. The actor running it does not. That is the conversation we're there for. investigations.addressable.io
- Day 3 at @money2020 Europe. Booth K67 is still active until close. The pattern across booth conversations this week has been consistent. Nearly every Head of Growth has the same metric quietly degrading. CAC/LTV ratios that were stable two years ago are inverting in 2026.
- Day 1 at @money2020 Europe. @AsafNadler, @TomerShlomo and @keithhutch10 at booth K67. Amsterdam. The conversation we keep having on the floor: what happens when the financial identity of your traffic finally enters the bid logic. DM if you're at the show.
- Yesterday in Tel Aviv. Addressable on the panel with @chainalysis, @HypernativeLabs, @utila_io and @StarkWareLtd. Topic: bringing institutions onchain. The next phase of crypto adoption gets built on trust. Custody, compliance, security, attribution. Each layer matters and
- Addressable 🎯 reposted
A few moments from last night in Tel Aviv with @ColliderVC. 🇮🇱 Really appreciated the conversations, the different perspectives shared, and everyone who joined us throughout the evening. Special thanks to: @utila_io, @addressableid, @chainalysis, @HypernativeLabs &
- 3 visitors land on a crypto exchange right now. → 1: $200K on Coinbase, trades 5x/week, never claimed a bonus. → 2: Deposited $50 on four platforms last month, claimed every reward, never made a real trade. → 3: $2.1M portfolio, hasn't traded in 90 days, browsing competitors
- Chen Chasson, our Senior Account Executive, is wrapping up two days at i-Con in Limassol, Cyprus. 🇨🇾 If you ran into him at the venue, expect a follow-up this week. If you didn't get scheduled in time, the calendar is open. Reach out to us directly.
- Every crypto exchange is cutting performance budgets right now. Some because demand softened. Some because cohort quality is sliding. Both rational. Neither fixes the real problem. The question isn't how much less you're spending. It's how much more you're getting per dollar.
