Buying ads to take over the homepage of MailOnline is the sort of thing you do when:
- Your campaign budget is very healthy indeed
- You're feeling pretty confident about the result
- You want to block your opponents doing it and generally annoy them for the lolz.
Who Targets Me
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On political ads, transparency and what's right for democracy. Download our browser extension whotargets.me/download to get involved.
- Sunak bought just over £9,000 of Meta ads on the 30th and has now spent £31,500 on them in the last 7 days. This is an unprecedentedly large figure for a UK politician outside of an election period.
- Let’s see what some of 2019’s biggest political advertisers in the UK are up to these days...
- We’ve had an unbelievable response since being featured on @zdfmagazin last night. To all our new friends in Germany: Herzlich willkommen! Vielen Dank!
- All of the Tories paid digital campaigns have been switched off.
- Facebook says it is “urgently investigating” how its Ad Library broke two days before the election. Google’s data is 9 days out of date. The big platforms aren’t living up to their word on ad transparency.NEW: political ads from all the major parties are disappearing from Facebook's Ad Library It's not clear how many, but @TristanHotham fears it could be "tens of thousands, perhaps hundreds of thousands" It's "catastrophic", he told me news.sky.com/story/research…
- Replying to @WhoTargetsMeThe loopholes need to be closed by: - Strong verification of advertisers - Political advertisers should “earn the right” to target voters - Even more transparency - Polling day should be ‘quiet’ - free of all but “go and vote” ads. 10 ideas to sort it:
- Have the Conservatives gifted Labour a highly effective voter registration campaign?
- Replying to @WhoTargetsMe
- Replying to @WhoTargetsMeThese campaigns existed for a few months at most. They never said where the money came from. They never built trust about who they were. There was no meaningful public face to hold to account. They were a loophole posing as legitimate campaign activity.
- £22,178 is absolutely 👀 for a UK politician to be spending on a day's worth of social media ads 10 months* before an election. * Apparently
- Replying to @WhoTargetsMeHere’s the website of Britain’s Future, who spent £434,721 on Facebook ads in 2019 to promote a hard Brexit.
- Labour leadership candidate @jessphillips calls for "a new public body to regulate online political ads, funded by a levy on the cost of purchasing the advertising space”. We’d welcome that.













