When #nicotine products resemble sweets, gadgets or lifestyle accessories, that is not accidental design; it is a strategy to attract and retain users. #TobaccoExposed #WNTD2026
@myESMO @EuroRespSoc @PartnershipFree @rivm @TobaccoFreeKids @enspbrussels @CNPT_E @Le_Cnct @AshOrgUK
WHO/Europe
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The WHO Regional Office for Europe is one of 6 WHO regional offices around the world. It works with public health partners across the Region. Led by @hans_kluge
- WHO/Europe repostedThis is what heat-health action can look like in everyday life. After launching WHO’s new Heat–Health Action Plans Guidance in Berlin, I saw this public drinking water fountain - a simple but important measure that helps people stay safe during hot days. As heatwaves become
- WHO/Europe repostedReplying to @hans_klugeThe new Guidance helps authorities anticipate, prepare for and respond to extreme heat – from early warning systems and risk communication to cooling spaces, support for older people and those most at risk, and better preparedness in health and care services. Our ambition is
- WHO/Europe repostedToday in Berlin, we launched WHO’s new Heat–Health Action Plans Guidance – a practical roadmap to help countries, regions and cities protect people from extreme heat. I was pleased to launch it together with 🇩🇪Federal Environment Minister @schneidercar and Berlin Senator Dr Ina
- WHO/Europe repostedWith the Football World Cup beginning in Canada, Mexico and the United States, I have issued a statement to reassure fans that the Ebola risk remains low. There are no Ebola cases in the host countries or in the European Region, and there is no reason to change travel plans.
- WHO/Europe repostedToday, we brought together leaders of medical specialty associations from the European Region to explore how we can work together in new and more impactful ways. The potential is enormous. Specialty associations bring deep clinical expertise, trusted professional networks and a
- Tomorrow, 11 June at 08:00 CEST, WHO/Europe Regional Director @hans_kluge together with @_BMUKN will be launching the new WHO Heat–Health Action Plans Guidance: systematic, evidence-based guidance to protect health from extreme heat. More info & register: bit.ly/4ewzKd0
- WHO/Europe repostedInnovation in medicines without access cannot fulfil its promise. Access without innovation cannot meet future needs. We need both. This was my key message today as I welcomed partners to the Access to Novel Medicines Platform (NMP) Stakeholder Meeting at UN City in Copenhagen.
- WHO/Europe repostedI welcome Pope Leo XIV’s powerful call in Barcelona for public health systems to give greater attention to mental health and violence against women. Indeed, no society can call itself healthy if people are left without support for mental distress or protection from violence.
- #Nicotine pouches are engineered for addiction. ➡️ Flavoured and attractive, designed to hook young people WHO is calling on everyone to act. Read WHO’s Global Nicotine Pouch Report. 👉 bit.ly/4ddQw07 #WorldNoTobaccoDay 🚭 #TobaccoExposed #WNTD2026Readers added context to the link: bit.ly/4nymmbkReaders added contextExpert reaction to the report sciencemediacentre.org/expert-reactio… WHO report draws causal conclusions from observational data, contradicting its own limitations iris.who.int/server/api/cor… Nicotine pouches contain less nitrosamines than nicotine gum, 0-13ng vs 380ng tobaccocontrol.bmj.com/content/tobacc… accessdata.fda.gov/static/searcht… Nicotine pouches are comparable to nicotine replacement therapy f1000research.com/articles/9-1225
- Countries must act decisively to prevent uptake of #nicotine and #tobacco products, and counter nicotine addiction through stronger regulation. Reducing the appeal of these products is essential to protecting current and future generations. #WNTD2026 #TobaccoExposed
- WHO/Europe repostedA stronger health response to violence against women and girls means equipping health workers with the tools, training and evidence they need to respond consistently and compassionately. Today, I had an encouraging exchange on how to advance this work with Professor Frank
- WHO/Europe repostedHad a valuable exchange with Jonas Egebart, Director General of the Danish Health Authority, on the global health architecture and our efforts to reshape @WHO_Europe - making it stronger, more agile, politically neutral & indispensable partner for all Member States. I thanked
























