These are the ad tech trends and stories I'm watching in 2025 🧵
Trey Titone
897 posts
Trey Titone
@TreyTitone
VP, Product, Programmatic Demand @NBCUniversal. Programmatic advertising across @Peacock and all NBCU. Founder/Author @AdTechExplained. Views are my own.
- This is the ideal DSP user interface. You may not like it, but this is what peak UX design looks like.
- I am excited to announce that @marketecturetv has acquired my newsletter, @AdTechExplained. I couldn't imagine a better landing spot for Ad Tech Explained. I've admired what @aripap and the Marketecture team have created from afar, and I hope this new arrangement will amplifyThe lack of a persistent identifier tied to video creatives fuels enduring nightmares for anyone working in programmatic video. I reviewed current video creative problems and then dove into how the IAB Tech Lab's new ACIF proposal could solve them all. adtechexplained.com/p/ad-creative-…
- I’m looking for a Senior Director of Product to join my team and help me shape the future of programmatic at NBCU. If you are or know someone passionate about ad tech, CTV, and programmatic, check out the link to the job in the reply.
- Stop and think about the astronomical amount of time, money, and resources wasted with the Privacy Sandbox in the last 5 years. I am so sorry for whoever developed products using those ridiculous APIs.
- So AppLovin does use IP addresses to circumvent ATT? Just because it’s less persistent doesn’t mean it’s not a fingerprint or identifying. Feels like a downplay of one point of scrutiny. But in any case, it’s all moot if Apple doesn’t care to enforce IP-based fingerprinting.
- These are the most fierce headwinds facing The Trade Desk in 2025 following its 60% decline in market value. 🧵
- I do not believe Sonos + TTD can release a compelling TV device. Sonos does one thing well (multi speaker control) and they bungled that by expanding their product line into headphones. Adding another thing outside their core competency smells like a recipe for disaster.
- Replying to @aripapGo to the “Olympics” section and behold all the Olympics content one could ever want. Multiple live feeds, replays, Gold zone (like red zone for the Olympics). I think Peacock knocked it out of the park, but I’m also biased.
- I’m happy to share that I’m starting a new position as VP, Product Management, Demand Channel & Activation at NBCUniversal!
- The Trade Desk is on quite the losing streak. Sonos is canceling its rumored TTD Ventura OS-powered streaming video player. Maybe Sonos saw my post and wised up. 👇I do not believe Sonos + TTD can release a compelling TV device. Sonos does one thing well (multi speaker control) and they bungled that by expanding their product line into headphones. Adding another thing outside their core competency smells like a recipe for disaster.
- I never thought I'd see my name in any credits, let alone the Olympics, but here we are! I'm very proud to have played a small part in bringing such a prestigious event to the world.
- In the latest issue of Ad Tech Explained, I examine Adalytics' latest findings and the motivation behind its work. I also analyze why its research reports create divisiveness and provide opinions on why the controversies it exposes keep happening. Link below 👇
