50 years ago, we started building bikes. Then we started building something bigger.
This is the journey. Thank you for being part of it.
🔗 trekbikes.com/timeline
Maglia Rosa looks good on you @ElisaLongoB 🩷🩷🩷
To celebrate this amazing @girowomen victory with @LidlTrek, a custom Project One "Maglia Rosa" Madone Gen 8 had to be delivered for Elisa today 💖
#GirodItaliaWomen
The World Champion Trek Madone SLR's bike build journey through Project One:
🎨 Painted in 7 hours.
🔧 Built in 45 minutes.
🚲 Ready for @Mads__Pedersen in 12 hours.
The latest lineup of Project One ICON colorways have arrived, just in time for the grandest of grand tours, @LeTour 🚲
Introducing "Chroma Ultra-Iridescent," 1 of 8 new colorways you'll see ridden by @LidlTrek 🤩
Learn more and find yours at: trek.bike/ProjectOneICON