The countdown to #CannesLions2026 is on ☀️
Before the industry converges on the Croisette, we’re looking back to leap forward.
▶️ Catch the highlights from last year, and stay tuned for exclusive insights and C-suite perspectives from the #Googlebeach all week long.
Welcome to the era of the Brand Systems Architect 👷
Constantly stuck in approval meetings? Harvard Business School senior lecturer and digital pioneer David Edelman says forcing marketing leaders to act as final gatekeepers is a broken process.
Discover how brands like
𝗨𝗻𝗹𝗼𝗰𝗸 𝗬𝗼𝘂𝗧𝘂𝗯𝗲’𝘀 𝗽𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹 𝘁𝗼 𝗿𝗲𝗮𝗰𝗵 𝗻𝗲𝘄 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲𝘀 🤩
#WalmartConnect is now live in Display & Video 360, letting brands combine Walmart’s customer intelligence with @YouTube's scale. Learn how you can reach high-intent shoppers & drive
By adopting a data-driven approach, @genentech is fueling a new era of accountability and transparency.
Learn how to apply clinical rigor to your own media measurement:
3️⃣ Compound interest on data
Accuracy grows over time. As more teams contribute signals, the model becomes more precise, creating a rising tide that lifts all performance metrics 📈
2️⃣ Shared intelligence
A unified platform ensures that an insight for one brand becomes an advantage for the whole company. For @genentech, this meant proving that digital video effectively moves the needle across the portfolio.