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The Moment Lab
@TheMomentLab
Brand Marketing & Strategy | PR | Advertising & Production
Montreal - Toronto - Los Angeles
Joined October 2018
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    It’s just a moment, this time will pass ❤️ 🙏
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    Gotta love a good trending sound! 🤩 Who can relate?
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    As 👏🏽 we 👏🏽 should 👏🏽 Want to learn more about how to become our next client? Send a DM, let’s chat. We’d love to help you grow!
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    42. Before Brooklyn gave Jackie Robinson his moment to shine 74 years ago today, it was the Montreal Royals who welcomed the superstar with open arms.
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    Starbucks kicked off their tradition of the candy apple red holiday cup in 1999. Spanning over two decades, @Starbucks holiday cups have become symbolic of the start of the Holiday season and a staple in pop culture. #starbucksredcup #Starbucks #FBF
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    In 2003, two friends from Melbourne, 🇦🇺 tried to bring The Moustache back in style. @MovemberAUS was born when 30 men would grow a moustache for 30 days to raise awareness for prostate cancer & depression in men. Since 2003, it has raised $677M and funded over 1,000 projects 🌍.
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    The swoosh and Just Do It slogan are synonymous with the Nike brand. Introduced in 1988, the campaign helped increase sales by 10X over the next decade. Michael Jordan rocking the swoosh probably didn’t hurt either! #nike #justdoit #MichaelJordan #brandmarketing #PR #AirJordan
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    Drop a “💜” in the comments if you’re going to spread some kindness on social media today! 🤩 Credit: @latermedia
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    In anticipation of the Halftime show, for the first time, @pepsi released a visionary trailer featuring its 5 Headliners; @Eminem , @SnoopDogg , @maryjblige , @kendricklamar & @drdre ; a 🎉 of West-Coast Hip-Hip. #SuperBowl #HalfTimeShow #Eminem #DrDre #SnoopDogg #MJB #hiphop
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    . @BurgerKing prompted their clients to “Come as a 🤡 , eat like a 👑 ” by offering free Whoppers to the first 500 people who come dressed as 🤡 on Halloween. Even by giving away free 🍔, their 🌍 sales increased by 15%. Short term pain with insight led to major long term gain.
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    In the summer of 1996, the @CFL launched a bold campaign to gain attention and market share across North America. Highlighted by the slogan “Our Balls Are Bigger” it was met with mixed reviews by Canadians and Americans alike.  #cfl #ourballsarebigger #nfl #radicallycanadian