Open the elevator door and leave because you’re in a foreign country on a business trip getting targeted by the intelligence service or a vendor cartel.
Something I think a lot about is how a salami company moved locations and suddenly all their product sucked. Until they realized a critical part of the curing was some old guy moving the salami between parts in the old factory taking forever. They didn’t actually know the recipe.
In this – one of the best pieces of advertising in my lifetime – you sort of begin to understand the actual cultural reverence and seriousness of Halo in that time. There was no irony or deft humor. It was just. It was Halo.