For a lot of social teams, burnout is starting to feel normal.
On Tuesday, June 30, for World Social Media Day, Zaria Parvez from @DoorDash will chat all things burnout, protecting creativity and sustainable career growth. #TeamSprout
Sprout Social
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Sprout Social
@SproutSocial
Sprout Social powers real business impact—because All Business is Social℠.
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- Sprout Social reposted71% of directors predict social data will become more influential than traditional market research by 2029. Is your brand ready? Download the 2026 Social Intelligence Report to see the data driving the next era of business #TeamSprout
- Sprout Social repostedAI can process the volume, but it can't replace your judgment. Join us and Matt Navarra on April 23 for an honest look at building AI-supported workflows that don't sacrifice authenticity. Register now: bit.ly/4sZItcE #TeamSprout
- Replying to @SproutSocialThe broader #Coachella data shows that multiple parallel narratives were happening at once. You can’t just market from “what I’m seeing.” The real opportunity usually lives outside of a personal bubble. Because culture isn’t just one conversation. It’s thousands of
- Replying to @SproutSocialYour algorithm is built on your interests, your follows and your engagement history. It doesn't reflect the full market conversation. If you’re in pop culture circles, maybe it feels like #Bieberchella, but if you’re in global fandom spaces, it was all about #BINIchella.
- Replying to @SproutSocialAccording to our social data during #Coachella, it wasn't #JustinBieber that stood out the most. It was actually #BINI with 6.6M mentions vs. #JustinBieber at 1.9M mentions. 👀
GIF - Is it your algo, or is #Bieberchella actually all anyone’s talking about? Hint: You need signals beyond your own timeline. 👀
GIF - Replying to @SproutSocial#Coachella weekend one was defined by creator and brand-led moments. - Stand-out creators: TikTok creators Kat Clark and Jerry Anthony - Stand out brands: @YouTube, @Dior, @HBO/ @euphoriaHBO, @REVOLVE and #Rhode
- Replying to @SproutSocial#Coachella weekend one conversation was led by #BINI, with fans driving momentum through countdowns and real-time sharing. @YouTube amplified reach through creator partnerships and livestream content, while growing traction around #JustinBieber, #SabrinaCarpenter and #LISA
- Replying to @SproutSocialMost talked about artists, brands and creators at #Coachella: 1. #BINI with 1.5M mentions 2. #JustinBieber with 412K mentions 3. @YouTube with 253K mentions 4. #SabrinaCarpenter with 246K mentions 5. #LISA with 230K mentions
