Home of iconic lingerie brands.
Quality, Fit and 90+ bra sizes.
Designed in London, shipped globally.
30-34 A-H (US K), 36-44 B-H (US K). UK 8-28 / US 4-24.
Our best Sellers Ramona & Eddie Black are back in stock 🖤
Be quick before you miss the chance to snap up these beautiful sets 👀
UK bit.ly/3yCzMdb
US bit.ly/3RB1Why
AUS bit.ly/3RJGuXM
Things you need to know about why we chose Violet Chachki to model our new range of Bettie Page Lingerie:
1. Violet is gender fluid. We did not choose "a man". We chose a gender fluid person that is not represented in the media, and certainly not in the lingerie industry.
2. Deliberately misgendering someone, once informed of their gender identity, is cruel. It also implies that trans women are not accepted. We stand with our trans, gender fluid and non-binary friends, you are all welcome.
5. So many lingerie campaigns are created with the male gaze in mind. Less so than 20-30 years ago, but it's still there. What does using a non-binary model who is not a cis woman, shot by a woman, wearing lingerie created by women, say to you about the male gaze?
3. We also chose to use a non-binary model because the vintage/pinup community has certain issues with gender (also racism, but that's another thread). We've seen comments comparing "modern" women to their "classier" counterparts of the past.
Fetishising plus size women doesn’t mean you respect or support them. They also do not owe you a response just because you’ve rode in to say “well *I* think you are attractive”, under the false pretences that you are the one man on this earth that does.
Also, you can't claim to be a fan of Bettie Page without acknowledging that what she was doing at the time was severely frowned upon. If you expect a brand named after her to do things by the book, you're missing the point of what she stood for.
I realize I didn't mention the points (because they seem obvious to me) that 1) Violet looks stunning, always and 2) her style is so closely aligned with everything Bettie that it's a match made in heaven.
Often, there's an implication that women who had less agency and freedom are "better" than women now. A non-binary model raises questions about how we view pin-ups of the past, and how we talk about images of women today.
4. Drag is about looking at hyper-femininity (or the opposite for Drag Kings). Lingerie is one of the most traditionally "feminine" products one can buy (or at least how this is presented in advertising). Which leads me on to...
This photo blew up our IG, and for good reason! 😻@jake_dupree causing heart palpitations in the Regalia Skylar set!
This limited edition set runs in 32-34 A-E (US DDD/F), 36-38 B-DD and UK 8-18 / US 4-14
.@lexylu_pinup is such a stunner in our Anneliese set and the @fullerfigurefullerbust x PP Polka Dot Robe! 😻
🔎 ANNELIESE - Available in 30DD-H (US K), 32-34 A-H (US K), 36-44 B-H (US K) and UK 8 - 26 / US 4 - 22.