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I started Pura Vida 4,582 days ago and today is my last day…
Paul Goodman
1,573 posts
Paul Goodman
@PaulGoodman24
Currently bringing Pop Up Bagels to San Diego
Previously founded and sold Pura Vida
Father of 3 little girls
- Does anyone work anymore? Went on a walk Monday at 11:00 am and there were young people everywhere. Working age people. Between all these 'creator' types, remote work, quiet quitting, etc... I honestly wonder how many people even work anymore. Is your city like that?
- Last year, I sold my DTC brand for $130M, after 12 years of hustle. DTC is the easiest way to make your first $100K/month. Here's the 5-step roadmap to launch your DTC brand in 30 days (bookmark for later)🧵
- In 2010, my best friend and I invested $200 in an unproven side hustle and turned it into a $130M exit. I'm super proud of the business we built while helping 600 global artisans make a living. This is the crazy story of how we built Pura Vida 🧵
- We had ZERO marketing budget for Pura Vida at the beginning. And yet, we scaled the company to $130M. Here's a 10-step checklist to market your D2C brand without any marketing budget 🧵
- This was me 12 years ago. Waking up early so I could be the first one in the office... Processing credit cards by hand because we didn't have the tech to automatically charge people when their orders shipped. Managing QuickBooks myself because we couldn't afford a bookkeeper.
- Today my former company, @puravidabrac, let go of the first employee we hired 13 years ago. They were bringing in $7M of sales per year, but their commissions were "too high" Instead of reducing commissions and having a conversation with the employee. They simply fired her and
- Influencer Marketing didn't even exist in 2012. And yet, I paid $7,500 to an influencer for a single post. The result: $30K in sales in a single day Since then, Influencer marketing has given more ROI than paid ads. Here's your 2024 Influencer Marketing playbook 🧵
- I've built a $100M website that converts. It all boils down to ONE thing. Either you understand it or you don’t. Here's your guide on how to create a $100M website (with examples) 🧵
- F.I.R.E. is a scam. Financially Independent = Great Retire Early = Dumb I was bored within 72 hours of selling my company. I’m no happier or more satisfied today than I was when I was working. There's nothing fulfilling about indulging in leisure 24 / 7 / 365.
- We scaled Pura Vida to 8-figures per month with: ✅ Shopify ✅ Klaviyo ✅ Attentive ✅ Meta Ads Stop over-complicating this.
- I just exited my DTC brand for 9-figures Here are 9 things you should change now to guarantee a successful exit:
- $18,000,000 in 4 Days - Part 2 Last year my company did $4,500,000 per DAY… During Black Friday / Cyber Monday. Here’s a tip for maxing out your BFCM sales: 2 - Create *Two* Killer Promos It should go without saying you need a killer BF deal. But you also need a reason for
- Big agencies = Fresh college grads following outdated SOPs. Micro Agencies = Technicians executing in the trenches. My advice: Avoid big agencies like the plague.