It’s here — PRWeek’s Agency Business Report is the most comprehensive look at the global PR industry, and a field guide to help smart clients navigate a rapidly changing agency world.
Explore the full report:
prweek.com/article/195406…
The two-month BTS campaign drove more engagements on @McDonalds owned social posts than the brand received across its owned social channels from 2017 to 2020.
After quietly launching their own individual #btsoninstagram accounts between Sunday and Monday, BTS stars Jungkook, Jin, J-Hope, Jimin, V, Suga and RM are attracting 13 to 14 million followers each 👀
A video of K-pop supergroup @bts_bighit chowing down on @ChipotleTweets food — and absolutely loving it — went viral over the weekend, creating an impromptu opportunity for the fast-casual chain.
Breakfast Briefing:
-U.S. to announce diplomatic boycott of Beijing Olympics
-Alec Baldwin deletes main Twitter account after ABC interview
-BTS members launch individual Instagram accounts
...and other news for PR pros to know on Monday morning
The Office of the Duke and Duchess of Sussex, has named Pinterest’s former comms lead, Christine Schirmer, to the newly created role of head of communications and Toya Holness as press secretary.
No, it isn’t a joke: @davidhogg111 really is starting a pillow company, and the gun control activist wants people to know he’s very serious about the venture.
.@ChipotleTweets has teamed up with the Twitter stan account for BTS @USBTSARMY to give free food to fans of the K-pop supergroup with a promotion that will start at 7 p.m. EST later tonight.
Explaining politics can be complicated, and nowadays it's rarely civil. But Sharon McMahon, (@sharon_says_so), "America's Government Teacher," keeps it civil on social media as she explains electoral law.
Meet #PRWeekAwardsUS's
Communicator of the Year: