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Let me wrap this up on The Coca-Cola Company @CocaCola
Everything I’ve shared comes down to this:
Strong brands are not built by chance—They are built by design.
Coca-Cola didn’t just grow because of what they sell. They grew because of how they think.
They built for
Why Coca-Cola Feels Local Everywhere (Glocal Thinking—Glocalization)
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Here is another reason why The Coca-Cola Company is everywhere…
And it’s deeper than distribution.
Coca-Cola is a global brand but it doesn’t behave the same way everywhere.
They practice
