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The only known original color (!) footage of Old Shanghai's neon advertisements in 1939. From the 8mm camera of Colonel Harvey S. Walseth, US Marine Corps.
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This is how Shanghai's Nanking Road would have looked like, back in the day...
MOFBA • Advertising History in China
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MOFBA • Advertising History in China
@MOFBACN
The Museum Of Foreign Brand Advertising《民國中外廣告博物館》is a private & non-profit collection in Shanghai, China: Commercial Art, Graphic Design, Architecture, History
- Just two roommates sharing a cigarette. My Dear Chinese magazine advertisement, 1933.
- A Westerner with Swastika armband stands in front of a building with Nazi flags & is surrounded by Asian soldiers. What is going on here!? Sit back & enjoy an unbelievable story that has it all: The Shanghai underworld, Japanese, Jews, double agents & false advertising...🧵1/n
- The Jintan Conspiracy: Advertising is known to use subliminal messaging, but this banner ad from our collection, tells the incredible story of a brand that not only shaped fashion trends but allegedly paved the way for Japan’s invasion of China in 1937 with a secret code: 🧵1/22
- Mickey Mouse advertising Listerine in China, 1934.
- The Manchurian brand candidate - a movie star unknowingly caught up in soaped-up propaganda: This gorgeous & innocent looking “Honey Soap” advertising poster feat. actress Li Lili, actually tells the story of several dark episodes from China’s history... 🧵⬇ 1/23
- Look at the size of this thing! Ca. 1920s matchbox for "New Style Tank" safety matches, made in China.
- Two friends dancing the night away. "My Dear" cigarettes advertisement. Shanghai, China, 1932.
- Chocolatey Challenges: This ultra-rare 1915 Cadbury’s calendar advertisement from our collection, tells the astonishing story of the centuries-long struggle to sell cocoa to Chinese consumers. Follow along on a bitter-sweet journey through the history of chocolate in China... 1/n
- 1935 travel poster advertisement for Hong Kong, "The Riviera of the Orient". It doesn't get much more colonial than this...
- The Postwar Coca-Colonization of China: This ultra-rare Coca-Cola ad from our collection is from 1948, when the American soft drink giant sponsored the 7th Chinese National Games. It was a smashing success, but soon led to unexpected consequences... 🧵1/n
- A haunting photo captured by Hyland Lyon, shortly before or during the Battle of Shanghai in August 1937. A Chinese soldier talks with a boy scout, reportedly thousands of which were recruited for rear services for the fighting troops. Behind them advertising signs for a tobacco
This historic postcard from our collection of a Japanese barricade beneath a Coca-Cola billboard, portrays one of the most surreal moments in Shanghai’s history. A closer investigation of the multiple depictions of this scene however leads to a surprising realization... 1/10 🧵👇 - Late 1920s Chinese advertisement for Gillette razor blades.
