Not gonna lie. This one took me a minute. But once you get it, it’s magic.
Katelyn Bourgoin 🧠
47.2K posts
Katelyn Bourgoin 🧠
@KateBour
- It sucks when you’ve got a new product idea and your customer research proves that your assumptions were wrong and no one really wants your product. It sucks way more when you don’t do any research and spend months (or years) building the wrong thing.
- I run a $400K/year business with 0 employees Here are 7 lesser-known tools I use to get more done in less time:
- I’ve spent 1500+ hours learning about cognitive biases and heuristics (AKA the stuff that drives *your customers* to buy) Here are the top 19 concepts that marketers need to know:
- 12 pricing psychology tips to help you sell more stuff:
- Replying to @AmandaMGoetzLove this! I’ve said it 100 times and will say it 100 more: The best marketing doesn’t look like marketing
- The best marketing doesn’t *feel* like marketing Entertain me Educate me Inspire me Delight me Don’t just “market” to me...
- How I made $14,950 in 57 minutes with 2 emails and a Google Doc:
- Marketing is harder than ever Wanna quickly figure out what works with buyers? You don’t need to spend 100s of hours doing research There are only 4 questions you *really* need to answer to get started If you can these Qs, coming up with smart marketing ideas feels easy 🧵
- When you realize that most of the ‘productivity gurus’ are young, self-employed, single dudes without kids… You giggle
- Which one would you choose? A) $120 per night without breakfast B) $135 per night with breakfast C) $200 per night with breakfast for the royal bedroom villa You likely chose C. And there’s a reason for it. Let’s talk about Price Relativity (with 6 examples):
- Being genuinely nice is an underrated marketing strategy
