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Kat Cole
@KatColeATL
CEO @drink_AG1 (formerly Athletic Greens), helping people lead growth & change, health nut, life w/@daleyervin and two kiddos
ATL//NYC
katcole.substack.com
Joined March 2009
29.6K
Following
67.2K
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    Kat Cole
    @KatColeATL
    Jun 26, 2022
    "Don't forget where you came from, but don't you dare ever let it solely define you. Our truth is in our roots, but our past should not be our anchor." The mantra I use for myself, teams, brands, and businesses. We all have permission (and often a responsibility) to change.
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    Kat Cole
    @KatColeATL
    Jul 24, 2024
    Stoked to be stepping into the CEO role @drink_AG1. I'm so proud of our product, brand, and team that have achieved serious scale and impact. And I'm constantly inspired by our customers and community. Much to do -- here's to your health!
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    Gillian Tan
    @GillianTan
    Jul 24, 2024
    New: @drink_AG1, the nutritional-drink business formerly known as Athletic Greens, has named Kat Cole as CEO The company is “projected to do well over $600 million in revenue and be profitable this fiscal year”, Cole said. bloomberg.com/news/articles/…
    160K
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    Kat Cole
    @KatColeATL
    Apr 14, 2021
    Long on cannabis, super-healthy food & bev, sleep & wellness tech, crypto (the entire ecosystem, not just currency), creator economy (especially "crossover creators"), and technology for SMBs. What a time for founders, investors, and creators!
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    Kat Cole
    @KatColeATL
    Sep 3, 2023
    There are a lot of Burning Man headlines, many way overblown, some accurate. The burn has been epic -- yes more extreme than the usual extremes (it's always inclement, intense, etc) -- but don't believe most of the dramatic headlines. It is a muddy mess, but that's after we had a
    419K
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    Kat Cole
    @KatColeATL
    Dec 15, 2021
    The next chapter, purpose-driven modern career Moves, and why I love @athleticgreens!
    The Next Chapter
    From katcole.substack.com
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    Kat Cole
    @KatColeATL
    Dec 3, 2024
    AG1-o-matic. @drink_AG1 finally coming to you in airports! If there is a time that AG1 is extra helpful to support nutrient gaps and gut health...it's during travel. I will not travel without it! Atlanta, Houston, Oakland, Chicago O'hare airports all going live over the next
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    Andrew D. Huberman, Ph.D.
    Scicomm Media
    @hubermanlab
    Dec 3, 2024
    … And @drink_AG1 is now in SFO:
    112K
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    Kat Cole
    @KatColeATL
    Jan 24, 2021
    Assume positive intent. If given the chance, people will often prove that assumption right. Then in the rare instances where they don't, act kindly, but swiftly.
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    Kat Cole
    @KatColeATL
    Sep 29, 2024
    Replying to @sweatystartup
    We are getting supplies into Greenville and hopefully Asheville soon (which is really bad logistically right now). Any contacts in Augusta - I can send water and lots of AG1 for nutrient and gut health support. It's not a meal replacement but helpful if people are in need. Also
    58K
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    Kat Cole
    @KatColeATL
    Jan 21, 2021
    Replying to @WalshFreedom
    I have so appreciated your perspective. I'm sure we disagree on many issues, but if you ever want to jam on shared love of freedom, country, and democracy with a once republican, turned libertarian, now mostly-progressive that believes in a more contemporary capitalism, I'm here!
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    Kat Cole
    @KatColeATL
    Dec 10, 2020
    Check out my latest article: On To The Next Chapter linkedin.com/pulse/next-cha… via @LinkedIn
    On To The Next Chapter
    From linkedin.com
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    Kat Cole
    @KatColeATL
    Jan 12, 2021
    I’m thrilled to join the board of this strong, growth stage company bridging the worlds of technology, small biz, and food. The challenge for indie operators serving delicious pies: cost-effectively keeping up with technological capabilities required to compete. A bit more...
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    Ilir 🍕
    @IlirSela
    Jan 12, 2021
    Incredibly proud to partner with the great @KatColeATL as we continue to make progress around our mission to #KeepLocalThriving blog.slicelife.com/slice-welcomes…
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    Kat Cole
    @KatColeATL
    May 12, 2021
    On @clubhouse, Dr. Fauci shared that each time he enters the White House, he remembers it could be the last time, as the truth is not always pleasing. This reminds me of my "I could always go back to being a waitress" mindset. Manage your motivations. Always go with the truth.
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    Kat Cole
    @KatColeATL
    Aug 22, 2025
    AGZ is here. Our first new product category launch in many years. We have AG1 to cover nutrient gaps and provide gut health support, and now AGZ to power calm, rest, and waking up refreshed. It's amazing how these ingredients can be a serious tool in our health toolbox. AGZ has
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    AG1
    @drink_AG1
    Aug 21, 2025
    You’ve got the morning down and the daytime locked in. It’s time to talk about the rest.    Introducing @drinkAGZ , the nightly drink for winding down and resting up. 💤 Supports the body’s natural rhythm. Rather than overriding it. 🌱 Clinically-studied key ingredients 💆 Helps
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    Kat Cole
    @KatColeATL
    Mar 12, 2021
    Please support #teambeans and the @DanaFarber institute. @KFILE 's story of sweet Francesca "Beans" could be any of us. Sending you love @KFILE 💜. @PoppyHarlowCNN and I will promote this in our @JoinClubhouse room today, too.
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    CNN Communications
    @CNNPR
    Mar 12, 2021
    Wow! Nearly 3300 #TeamBeans beanies sold already. Thank you from the bottom of our hearts for your kindness and generosity. For more info & to purchase a beanie in memory of Francesca “Beans” Kaczynski visit teambeans.shop. Proceeds benefit research at @DanaFarber. 🙏❤️
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