user avatar
Joy Hawkins
@JoyanneHawkins
Google Business Profile Product Expert. Speaker at Mozcon & Pubcon. Owner of @SterlingSkyInc, @localsearchlink, and @localuniv. Mom of 3. Christian.
Toronto, ON
sterlingsky.ca
Joined July 2014
491
Following
25.5K
Followers
  • user avatar
    Joy Hawkins
    @JoyanneHawkins
    Jan 27, 2025
    Breaking SEO Rules: The Power of Long Title Tags Think long title tags are bad for SEO? Think again. A test adding over 200 characters to title tags led to a 15% increase in visibility for local businesses. Here’s why it works: ✔️ Google ranks for more terms in the tag. ✔️
    32K
  • user avatar
    Joy Hawkins
    @JoyanneHawkins
    Jan 21, 2022
    No it's called creative SEO 😏
    user avatar
    Chris Tweten 🍁 | SaaS SEO
    @ctwtn
    Jan 21, 2022
    Is this considered black hat #SEO?
  • user avatar
    Joy Hawkins
    @JoyanneHawkins
    Mar 1, 2018
    We just launched a new free resource on our website that is going to list all the major local algorithm updates, feature changes, and policy changes that we discover in Local SEO. It will be updated weekly and alerts will be sent out via our newsletter. buff.ly/2F5Pn8i
  • user avatar
    Joy Hawkins
    @JoyanneHawkins
    Dec 10, 2019
    SUPER excited to announce that @SterlingSkyInc has acquired @localu and will have @mblumenthal & @MaryBowling working alongside our team next year to continue helping it grow & thrive. Also - @CarrieHill and @keyserholiday are joining our team in 2020 🤩
    Sterling Sky Acquires LocalU, Continues Building Local SEO All-Star Team - Sterling Sky Inc
    From sterlingsky.ca
  • user avatar
    Joy Hawkins
    @JoyanneHawkins
    Dec 7, 2023
    😱Well the news is out, the new ranking factor we are seeing that has a massive impact on ranking is HOURS. We're seeing that businesses literally vanish in the local pack when they are not open. We started seeing this with the November 2023 core update. This is also making
    42K
  • user avatar
    Joy Hawkins
    @JoyanneHawkins
    Oct 30, 2018
    Thanks for the helpful tip @GoogleAds . I'll get right on that 🙄
  • user avatar
    Joy Hawkins
    @JoyanneHawkins
    Jul 14, 2020
    PSA: Don't use your phone to manage Google My Business if you are also in the habit of taking nude photos. 😂
  • user avatar
    Joy Hawkins
    @JoyanneHawkins
    Feb 27, 2020
    Instead of boosting a Facebook post, take out a $20, light it on fire and take a video of it - it will probably produce a better ROI 🤣 @danaditomaso #ABATECHSHOW
  • user avatar
    Joy Hawkins
    @JoyanneHawkins
    Feb 15, 2024
    Really love this Chrome extension that calculates %s for me in Search Console. (Link in reply)
    18K
  • user avatar
    Joy Hawkins
    @JoyanneHawkins
    Sep 6, 2019
    Very excited to share my first-ever Whiteboard Friday! How Does the Local Algorithm Work? moz.com/blog/how-does-… via @Moz
    How Does the Local Algorithm Work?
    From moz.com
  • user avatar
    Joy Hawkins
    @JoyanneHawkins
    Feb 20, 2019
    So now we're seeing Google Posts show up in the 3-pack as well as the Local Finder! 😲localsearchforum.com/threads/google…
  • user avatar
    Joy Hawkins
    @JoyanneHawkins
    Feb 11, 2025
    Article cover image
    Can Reddit Links Impact Google Rankings?
    You’ve probably noticed Reddit absolutely dominating Google’s search results lately – especially with all the recent algorithm changes. Since links from Reddit are no-followed, I wanted to see if we...
    24K
  • user avatar
    Joy Hawkins
    @JoyanneHawkins
    Feb 4, 2025
    Recently I published an article on optimizing for near me and had people all over the place tell me Google is smart enough to know what to rank for these queries and adding "near you" to your content doesn't help. Meanwhile, on the Sterling Sky site....😂 Yes, Google actually
    12K
  • user avatar
    Joy Hawkins
    @JoyanneHawkins
    May 25, 2021
    How not to do Google Posts....🤦‍♀️