Take shelter in Oklahoma during tornado? Nah, fire up the drone. This dude in Owasso...
Jason Matheson
15.2K posts
Jason Matheson
@JasonRMatheson
Director @SkullSparks. 30 countries / 44 states πΊπΈπ©πͺπͺπΊ Forever learning German. Sooner born, Auburn alum.
- Many young creatives chase a logo. When the polos and sideline access wear off, you're going to wish you chased environment and fit instead.
- All-time NCAA Tournament wins. These graphs are mesmerizing.
- Of course players & coaches will get the publicity but I'm thinking of the team behind the team: designers, digital staff, video staff, photogs, SIDs, marketing, ticketing, development, equipment, training staff, event & facilities staff, strength staff -- the list goes on...
- College athletics is a small world. Everyone tends to work for multiple teams with lots of people. Itβs not long before it seems thereβs just a few degrees of separation between you and someone on nearly every campus. Donβt be shy, reach out and connect with those you admire.
- College Athletics Departments: you are multimillion dollar businesses. You have products and customers. Marketing, brand and perception matter. Invest in your creatives.
- During our visits with client college Athletics Depts, this is No. 1 issue we hear. When low-achieving employees arenβt held accountable, high-achievers move on.
- Creatives build your brand and inspire recruits, fans and donors to action.
- Get this, Calβs football stadium lies directly on the Hayward Fault, an offshoot of the San Andreas. The fault line runs under the field, goalpost to goalpost, so the stadium was built in two halves. The fault slides a bit each year. Look how the bench seating doesnβt line up!
- I'm liking this idea that the design integrates into the photo rather than the other way around.
- How do we ask SIDs to keep doing all the work they did 20 years ago plus the 24/7 of creative/digital/social?
GIF
