Isaac TRexArms (@IsaacBotkin) / X

Isaac TRexArms

4,742 posts

Isaac TRexArms

@IsaacBotkin

Decentralization Advocate and Designer at T.Rex Arms

Tennessee

Joined July 2013

Pinned
Isaac TRexArms
@IsaacBotkin
Apr 22
Here is one(!) of my SPLC stories. Years ago, I made a bunch of videos for a homeschooling pastor, and we put them on Vimeo behind a paywall. The SPLC shut down the paid Vimeo account with no warning. They didn't allege that the content violated the TOS, but that the speaker did.
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Isaac TRexArms
@IsaacBotkin
Nov 20, 2024
The Jaguar rebrand is going to go down in history as one of the most destructive marketing moves ever attempted. Take a look at this image, and then consider the following factors:
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Isaac TRexArms
@IsaacBotkin
Nov 19, 2024
Replying to @lihai_laowai
It's much more complicated than you could really understand. You see, super high temperatures are something that modern electronics can withstand, but the sheer intensity of a 4:00am raid on the Clinton Airport director's private home will cause instant equipment failure.
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Isaac TRexArms
@IsaacBotkin
Dec 16, 2024
Seven years ago, my wife's family took me to see this movie. It was one of the kindest things they've ever done, and one of the worst things that's ever happened to me. A thread:
Emir Han
@RealEmirHan
Dec 15, 2024
The worst Star Wars movie of all time, Star Wars: The Last Jedi, was released on this day in 2017.
VideoChannel
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Isaac TRexArms
@IsaacBotkin
Nov 20, 2024
Replying to @IsaacBotkin
They don't even show any cars in the video, just a vague yet exact copy of the prestige brand launches of the early 2000s, right down the "disruptive" fashion, hairstyles, and makeup. Being this performatively "bold" is as dull as ditch water.
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Isaac TRexArms
@IsaacBotkin
Nov 20, 2024
Replying to @IsaacBotkin
3: in the wake of a Donald Trump win, woke messaging is at an absolutely all-time low. Even people who are still ideologically on board find it to be tone deaf and discouraging right now.
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Isaac TRexArms
@IsaacBotkin
Aug 21, 2025
Replying to @NjColtsGuy and @SandyofCthulhu
Google searches for KN cars went through the roof after this rebrand
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Isaac TRexArms
@IsaacBotkin
Nov 20, 2024
Replying to @IsaacBotkin
5: There is no better time for a classic brand to differentiate itself from the automotive market by doubling down on its unbroken history of classic styling, premium quality, and local manufacturing... Especially since it is the only thing this brand has left.
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Isaac TRexArms
@IsaacBotkin
Nov 20, 2024
Replying to @IsaacBotkin
It is at exact intersection of all these points that Jaguar has decided they will deny the past, burn their ships, go all in on a bandwagon that has already sailed, and launch their new brand with a confusing video that mixes more metaphors than this sentence.
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Isaac TRexArms
@IsaacBotkin
Nov 20, 2024
Replying to @IsaacBotkin
1: from a technical standpoint, Jaguar is farther behind its competitors than it has ever been. It's no longer a luxury brand, but it doesn't have any fancy premium bills and whistles.
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Isaac TRexArms
@IsaacBotkin
Nov 20, 2024
Replying to @IsaacBotkin
4: At the same time, young conservatives are embracing classic imagery. Barbour jackets are making a comeback, retro style his performing well, and there's an emphasis on local manufacture in the western world.
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Isaac TRexArms
@IsaacBotkin
Nov 20, 2024
Replying to @IsaacBotkin
2: it's competitors in the premium car space are floundering to figure out if the EV market is even viable, and other car manufacturers are bailing out of the space even as we speak.
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Isaac TRexArms
@IsaacBotkin
Nov 2, 2024
Peanut the squirrel did not merely die because New York's DEC enforcers are evil men. He died because decades of pointless rules and regulations, written to give bureaucrats bigger budgets and bigger egos, created an administrative leviathan. This is a system that cannot be
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Isaac TRexArms
@IsaacBotkin
Nov 20, 2024
Replying to @Rebels_Raiders
Yeah, but a car brand needs to be more than just talked about... They actually need to make us excited about buying their very expensive cars.
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