FourthCanvas (@FourthCanvas) / X

FourthCanvas

3,762 posts

FourthCanvas

@FourthCanvas

Creating compelling brand experiences for ambitious brands who know that good is not enough.

Lagos, Nigeria

fourthcanvas.co/portfolio/tsg

Joined August 2011

Pinned
FourthCanvas
@FourthCanvas
May 12
We approached The Stack Group with a clear challenge: to build a parent identity that holds both legacy and future ambition. We aligned narrative, positioning, and design into one cohesive identity system. One that could move beyond Paystack’s story into a broader institutional
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FourthCanvas
@FourthCanvas
Apr 29
What happens when one of Africa’s most consequential companies outgrows its own story? With Orange by Marmalade as strategy partners, we helped shape @TheStackGroupHQ; a parent identity that sits above Paystack and a family of technology ventures.
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FourthCanvas
@FourthCanvas
Feb 12, 2021
Many portfolios, one goal—wealth. #BrandIdentity #TGIC
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FourthCanvas
@FourthCanvas
May 24, 2021
In line with the mission of the Africa Challenger Brands project, join us tomorrow by 6pm on Twitter Spaces as we engage @a_feranmi to discuss Cowrywise' approach to engaging people as a brand. #ACB20 #AfricaChallengerBrands
FourthCanvas
@FourthCanvas
Jun 28, 2022
4% That’s the percentage of new branding projects we have accepted this year. Want to know why? We will tell you.
FourthCanvas
@FourthCanvas
Oct 9, 2020
Wall of victims. #EndSARS
FourthCanvas
@FourthCanvas
Nov 1, 2023
Thrilled 😍 to reveal our latest brand identity work — the Ventures Platform rebranding. Led by @mae_afolabi, design partner at FourthCanvas, the new logo is not just a logo. It's a clever mix of a V and P, with hidden images of a catapult and an abstracted African Map.
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FourthCanvas
@FourthCanvas
Dec 7, 2022
Knock knock! 😎 As you know, we created the new name and designed the new visual identity of one of Nigeria’s leading FinTechs, @nombahq. Previously known as Kudi, the new brand direction takes inspiration from numbers and the average African’s relationship with it.
FourthCanvas
@FourthCanvas
Nov 15, 2023
Our @heyfoodlama case study is live 😍 Dedicated efforts from our team have brought to life a brand identity that authentically captures the thrill and convenience that Foodlama offers its users.
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FourthCanvas
@FourthCanvas
Nov 22, 2019
Over the past months, we’ve partnered with the amazing team @PiggyBankNG to refresh their identity and visual design system. It was an interesting experience and we have a full case study for you: fourthcanvas.co/work/piggyvest
FourthCanvas
@FourthCanvas
Jul 22, 2020
Speed and innovation was the goal. While the name inspired reliability, we proposed that the logo maximizes colour, shapes, angle and composition for the brand to be more relatable for young people who form a big part of the target customers.
FourthCanvas
@FourthCanvas
Aug 12, 2020
We are hiring Design Associates, who will work, learn and grow within our boundless team of amazing minds. Junior-level experience, senior-level ambition. Apply here: fourthcanvas.co/join
FourthCanvas
@FourthCanvas
Feb 10, 2021
We recently partnered with @tomie_balogun and team to rebrand The Green Investment Club, from brand strategy to visual identity design. Brief preview right here 👌🏾 Case study sometime ⏳
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FourthCanvas
@FourthCanvas
Jul 18, 2025
Every global sportswear giant emerged in response to a cultural moment. Nike rose with the running boom in America, Adidas with Europe’s football culture, and Lululemon with the wellness awakening of the West. SÉON’s emergence is incredibly well-timed. 🧵↓
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FourthCanvas
@FourthCanvas
Nov 4, 2021
Say hello 👋 to the latest 4Citizen—Gabriel Balogun, who will facilitate our talent development mission as Education Lead.