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Marketing newbie?
Start with these 4 books:
1. Influence - Robert Cialdini
2. This is Marketing - Seth Godin
3. Made To Stick - Chip & Dan Heath
4. Positioning: The Battle For Your Mind - Al Ries & Jack Trout
You'll learn more with these than with any college degree.
Did you know that Slack didn't hire a CMO until they reached a $1.1B valuation!
Or that they didn't have an outbound sales team until 2016!
It's all true.
So how did they kick start early growth without all of that?
Well...they used 6 non-traditional marketing tactics:
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Podcasts can give you a huge competitive advantage.
But only if you listen to the right ones.
Here are the 20 best podcast episodes to ramp up your marketing (in no time):
Marketing is an ever-changing field.
But the right people can help you stay on top of your game.
21 must-follow accounts to help you keep up with trends and evolve your career:
From Lego to Marvel...
These 5 companies were on the brink of death. Content marketing saved them.
Here's their blueprint for content marketing success & how you can replicate it. 🧵
10 Laws of Content Marketing:
• Add value
• Be consistent
• Keep it simple
• Don't guess. Ask.
• Help first, sell later
• Never stop testing
• Write fast. Edit slow.
• Translate ideas into hope
• Build connection through stories
• Differentiate by adding personality
Marketing is applied psychology.
The more you know how the mind works, the more you can boost conversions.
Here is a list of the top 12 Ted Talks to understand consumer behavior and optimize your marketing: