Emma (@Emma_Mkr) / X

Emma

4,905 posts

Emma

@Emma_Mkr

here for the vibes | cmo for @Tramplin_io member of @SuperteamUK

Everywhere

Joined April 2022

Emma
@Emma_Mkr
Apr 23, 2025
If I see a company in crypto where many people have worked for 2-3+ years, I’m immediately bullish. It usually means: - The company has a strong culture that values and rewards its people - They’ve made smart financial decisions and managed to stay in business through a few wild
113K
Emma
@Emma_Mkr
Sep 12, 2025
got rejected by a project once because my account (2k+ followers with 3.5k+ avg impressions/day) 'wasn’t big enough' meanwhile, their account had 100k+ followers but was struggling to hit 300 impressions idk i'd take my real followers over their bots any day
31K
Emma
@Emma_Mkr
Oct 8, 2025
ct: we need more women in crypto also ct: > not her, she’s not attractive > no, this one’s too pretty, she must be dumb > let’s hire a woman as a face, not for her opinion > creates anon accounts to comment on women’s looks
15K
Emma
@Emma_Mkr
Apr 10, 2025
If I meet you at Token in Dubai and your pitch starts with these, I'm out: - onboard the next billion users - revolutionizing xyz - empowering the community - permissionless innovation – built for mass adoption Congrats, you’ve said everything and nothing at once.
33K
Emma
@Emma_Mkr
Sep 10, 2025
finally founder to cmo translator
13K
Emma
@Emma_Mkr
Oct 14, 2025
things we need to normalise in crypto: > taking a break and admitting when you’re burned out instead of pushing through > not knowing everything about every trend or protocol > saying no to unrealistic demands > not turning every hobby into a side hustle > changing your mind
8.5K
Emma
@Emma_Mkr
Aug 15, 2025
Confessions of a crypto marketer Some of the craziest things I’ve seen (or heard from friends) in 5+ years in the industry: > companies letting people go over issues like racism or harassment… then making them sign NDAs so nothing gets out > hiring a ‘public face’ CEO while
22K
Emma
@Emma_Mkr
Sep 14, 2025
one thing i wanted to talk about – and i don’t think it’s discussed enough – is the bullying in crypto space space or should i say the dark side of being a cmo, dev rel, community lead or any other public facing role. i see it happening to so many colleagues and i’ve been on
14K
Emma
@Emma_Mkr
Nov 10, 2025
things i’m convinced most ppl on CT are lying about: > doing 200 meaningful replies a day > actually caring about privacy > trading profitably > really understanding marketing (beyond shitposting - real GTM, data, paid, SEO, email, etc) > working 15 hours a day (scrolling X
10K
Emma
@Emma_Mkr
May 4, 2025
Everyone keeps complaining about the lack of talent in the industry and how hard it is to onboard Web2 professionals. But honestly, why would they join? To the people who aren’t really into crypto but see my lifestyle - remote work, traveling to cool places for events, doing
21K
Emma
@Emma_Mkr
Sep 19, 2025
No one talks how hard it is to go from this to this
13K
Emma
@Emma_Mkr
Sep 4, 2025
crypto people: we want mass adoption also crypto people: > ew normies don’t get it > what do you mean it’s a complex transaction? just make 5 wallets and bridge 10 times, if you find it hard, you're not a crypto native > creating language and abbreviations no one else
9.2K
Emma
@Emma_Mkr
Sep 13, 2025
just booked a non-crypto conference with my client - couldn’t believe my eyes, the booth was $700 for one of their industry’s top events in the US. really puts into perspective how inflated crypto events prices are, don’t think i’ve ever seen anything under like 7k
11K
Emma
@Emma_Mkr
Oct 30, 2025
great read, and i agree with every word. hiring in crypto is broken - here’s a sample of feedback i’ve personally received in the past when applying for roles: > ‘job hopping’- tell me you don’t know the industry without telling me. out of 5 full-time roles, only once i left
willthetrill 🇺🇸/acc
@0xwillthetrill
Oct 29, 2025
Article
Why Crypto Hiring Is So Hard: The Halo Effect
Most startups will f*ck up hiring at some point or another and this is most true in crypto. The biggest trap I see teams fall into is filtering for candidates only coming from blue chip projects and...
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