elena verna
223 posts
- If you are not leveraging *all* of the growth [motions] x [levers] combos below in your growth model, you will be disrupted by competition who will.💡Strategy is not about which 3x3 option to pick, but rather when and how to sequence them all.
- PM: Design is intuitive. Skip user research. SHIP IT. User:
00:00 - Recruiting for growth be like: ‘We are looking for someone to accelerate our growth [but the rest of the company will not help]’
- Five Laws of Growth: 1. PMF, then data, then growth 2. Scale with frameworks, not hacking 3. Build loops, not funnels 4. Growth is evolution, not revolution 5. Embrace failure turned into learning <Non-negotiable principles of every successful growth team/tribe>
- Spotted: jr. growth pm at the startup. First growth hire. Send good thoughts and prayers.
- Everyone in 2025: SEO is dead. Paid marketing is dead. Marketing is dead. Design is dead. SaaS is dead. Your company? Probably dead. Also everyone in 2025: We’re hiring a Head of Marketing with 10 years of experience in everything that’s dead. Oh, and must be proficient in
- Wrote another blog 🚀🚀🚀. This time about creating growth model for your career! reforge.com/blog/grow-your…. And below are few of my career growth model pillars…
- A big product launch is such a wild ride. Hang in there, marketing. Sales... I'm sorry.
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