Most people scan content and make assumptions based on past experiences with similar patterns.
A bicycle company struggling with damaged shipments leveraged our propensity to scan by putting a TV image on its box. Damage rates fell 80%. #ux #design #industrialdesign
Doug Collins
22.5K posts
I build design teams, write about UX, & nerd out on accessibility + ethics. Author of The UX Design Field Book. Helping 50k+ designers do better work, together.
- Most people scan content and make assumptions based on past experiences with similar pieces. A bicycle comlany having difficulty with damaged shipments leveraged our propensity to scan by putting a TV image on its box. Damage rates fell 80%. #ux #design #industrialdesign















