The “Digital Acquisitions” guy. CEO of a publicly traded portfolio of around 20 internet businesses. ($ONFO). Follow for strategies on buying digital co’s.
10 years ago I was an English teacher earning $1,000/mo.
Since then I've started two companies, exited one, and taken the second one public on NASDAQ.
Here's what I've learned the hard way in my 10 year journey, so you don't have to.
Not sure exactly when it happened but Airbnb hosts shifted from “we are in the hospitality business” to “we are in the real estate business” a while ago
I love buying agencies.
What we look for:
1. 40% gross margins
2. Buy at 4x EBITDA
If we see those numbers, we can get 25% cash on cash returns by just maintaining prior performance.
All we need to do is just not fuck it up.
Want the easiest email sequence ever?
There's a simple, 4 email sequence template I've used to generate 6 figures in sales over a weekend.
It works like gangbusters every time.
Want a copy of the template?
Like and retweet this, and I'll DM it to you.
Must be following me.
It's idiotic to drop $100K - $1M buying your first business.
That's stupid risk.
Go out & buy a business for $10,000.
Best case: you make a few $
Worst case: you lose it all
Your first acquisition is paid education to learn lessons & size up future bets.
Focus on the 80:20 of on-page SEO when publishing:
1. URL slug must contain your targeting primary keyword.
2. H1s and Meta Titles must contain your targeting primary keyword.
3. H2, H3, etc. need to be hierarchical and contain target keyword variations.
4. Images should
Bought a business for $4,490,000 in March.
Here's the breakdown:
Business: Proofread Anywhere (training for aspiring proofreaders)
Team: Founder, CEO, & 6 contractors
EBITDA: $1,380,000
Email list: 300,000
Multiple: 3.3X
Founded: 2014
Ask me anything about the acquisition 👇