Posts
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    I actually gasped. I've seen lot's of "too nice" static ads, but this is truly insane. The font is spot on. The photo quality is almost perfect. We're native, folks.
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    Took this photo and was able to make an ad ~5 minutes later.
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    I’ve spent the last month rigorously testing all the ai ad makers and this is 0% surprising.
    BREAKING: Icon, a non-functional AI ad maker backed by 69 investors became a basic creative agency
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    It even took my hair out the brush, which I appreciate.
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    NEW VIDEO: How to Structure a Facebook Ads Account After iOS14 (Budgets under $20K/month) This video is almost 40 minutes long and I go DEEP on everything from account set-up to creatives to budgets... Pretty much a mini-course :) youtu.be/6b7B9uN-qc4
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    they're a 10, but think that neil patel is a good source of marketing industry information.
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    👀 y'all it is a saturday, please go get drunk with your friends and don't think about marketing.
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    Today is my last day at Thesis. What's next? I'm not 100% sure. I don't plan on starting an agency. In fact, I won't be doing any new client work for the next 60 days. I've always wondered what I could do going all-in on content. So, that's what I will be doing for now.
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    So... I made an AI Agent for Meta Ads creative analysis. If you’re a creative strategist, media buyer, or anyone analyzing Meta Ads creative, this is for you. I’m opening up beta access—want to try it?
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    We had a Facebook Ad account that was STRUGGLING. Sky-high CPAs. And all-new creative tests were flopping. So we tried a big swing creative test. Not UGC. Not a "features point out" ad. CPAs now cut in half. 60% hook rates. 20% hold rates. What kind of ad do you think it is?
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    My best inspiration for ads doesn’t come from Foreplay, Motion, or Ads Library. Don’t get me wrong: I love these tools. But lately the content that has been really crushing it for my clients has been inspired by YouTube.
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    If you “came across my profile” and were “impressed by my background” you can fuck right off.
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    I did an analysis across 10 brands' Facebook Ad accounts. I wanted to learn more about how brands were actually structuring their accounts in 2024. Here's what I found:
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    I want to build a Creative Strategy MBA. Here’s the curriculum that I have so far: