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DTC Midas
4,054 posts
DTC Midas
@DTCMidas
Day trading ad budgets 🥱 - Ecom operator sharing what works (and doesn’t)
trenches
Joined December 2024
- Ecom brands I'm stealing creative ideas from right now: - Norse Organics - Gruns - Kind Patches - Happy Mammoth - Primal Queen - Loop - Hike Footwear - Spartan - Hollow Socks - Hi-Smile - Blissy - Feals - Grounding Well - Armra - Petlab Co. - Heights - Primal Herbs - Everyday
- Static ads + landingpages = the most underrated scaling combo in ecom. Here are 12 examples of how 8 & 9 figure brands are using it👇
- Gemini for image generation Claude for writing copy ChatGPT for when Claude reached its limit
- Ad account diversification is the biggest difference between brands that scale and brands that plateau. Most brands run 20 similar ads to their entire audience. Then wonder why they can’t break $100k/month. Your market isn’t one big group, it’s dozens of smaller pockets that
- - Contrarian hook - Call out skepticism - Problem intro - Agitate pain point - Risk reversal - Moment of doubt - Desired outcome - Product demo - Unique mechanism - Justify value - Future pace benefits - Offer stack - CTA
- This is how you should test your product. Come up with 4 different angles for your product. For each angle, make 3 different ads. Either videos or statics, you can also mix them, doesn’t really matter. Create a generic landing page. Set up a CBO with 4 adsets (1 per angle)Replying to @DTCMidasGetting ready to launch statics -> Advertorial -> how many static images should i do one first batch 10? or too much? How do you test your static strats?
- Personal storytelling ads are scaling our $1M/month brand to new levels right now. Here's the exact process + AI prompts we use to create them 🧵👇
- VEO 3 ads & hooks are crushing it right now. Here are 15 examples of how 8 & 9 figure brands are printing with them right now👇
- I just made a doc for my team on how Grüns hit $500M in 2 years using 'persona-funnels'. The perfect playbook on how to scale with multiple angles & 100x your market without changing your product. We've been testing this approach for a few months and it's already working at
- Want to know the difference between brands stuck at $100K and those doing $1M+ months? Creative volume. Here’s how we built a team that ships 150+ concepts (450+ ads) per month 🧵👇
- Here's how to structure a high converting product page: 1. Announcement Bar: "Back to Work Sale: Buy 1, Get 1 FREE + Free Shipping" 2. Product Media Gallery (Horizontal Funnel): - HQ Product Image - Product In Use + Benefits Overlay - Before & After Transformation - What's
- Here’s exactly how we built an in-house static ad system that scaled us to $1M/month. We used to treat static ads as secondary. Then we built a system. In the first month it was fully live, we hit our first $1M month 🧵👇
- Ecom & running ads really is a game of running experiments, finding what works and milking it until it stops. Here's how you squeeze everything out of it when you find a winning ad: For Video: - Add new overlay text hooks (new text in first 3 seconds) - Change the visual hooks
