user avatar
Cyrus SEO
@CyrusShepard
Founder @ZyppySEO Ξ Published at @Moz Ξ Follow for Tweets about SEO, AI, Brand Marketing, Google Ranking Signals, Higher Traffic/Conversions, + 10x Content
USA
signal.zyppy.com
Joined November 2010
281
Following
126.7K
Followers
Posts
  • Pinned
    user avatar
    Cyrus SEO
    @CyrusShepard
    May 7
    New: AI Citation Ranking Factors Everyone talks about AI Citations as a way to boost visibility + traffic, but what works? To find out, I gathered every study/experiment from the past 2 years, and scored the biggest wins 22 Ranking Factors associated with earning AI citations
    21K
  • user avatar
    Cyrus SEO
    @CyrusShepard
    Jan 2, 2019
    The 10 Most Critical SEO Success Factors 🚀 1 Keyword Targeted 2 Fresh & 3 Unique Content 4 Satisfies User Intent w/ 5 Expertise, Authority, and Trust 6 Crawlable + Accessible to Search Engines 7 Speed 8 Built for Multiple Devices 9 Earns a High # of Clicks + 10 Quality Backlinks
  • user avatar
    Cyrus SEO
    @CyrusShepard
    Mar 23, 2020
    As of now, all premium SEO training courses at Moz Academy are 100% free. A small thing, but we did this to help: • SEOs become more marketable in the workforce • Businesses with Local SEO • Agencies get more leads Use code "wegotthis" (through 5/31) moz.com/training
  • user avatar
    Cyrus SEO
    @CyrusShepard
    Dec 9, 2022
    Google released a free Simple ML add-on for Sheets, and it's kind of... glorious? Simple Machine Learning no code required Here it's used on Search Console data to identify over/under-achieving URLs based on Impressions + Position data 5 minutes and outlier URLs easily spotted
  • user avatar
    Cyrus SEO
    @CyrusShepard
    Oct 9, 2024
    So explain it to me like I'm five... Did Matt make WordPress open source while creating a pseudo non-profit simply to grow adoption and get 1000s of developers to donate a million hours of free labor all to benefit his for-profit enterprise? Cuz it kinda seems like that
    134K
  • user avatar
    Cyrus SEO
    @CyrusShepard
    Jan 21, 2019
    Today I optimize <title> tags. Some consider it a lowly task. A job for interns. On the contrary. It is—in fact—one of my most rewarding, happiest, + highest ROI jobs as an SEO 💥
  • user avatar
    Cyrus SEO
    @CyrusShepard
    Jun 19, 2019
    - You don't need to read every SEO article - You don't need to listen to every podcast - You don't need to follow the top 357 influencers on Twitter • You DO need content • You DO need links • You DO need to do the work + learn from your wins/mistakes
  • user avatar
    Cyrus SEO
    @CyrusShepard
    Mar 6, 2019
    Damn - you know I like site architecture for SEO. This is one the most articulate+detailed updated guides I've seen on specific tactics and implementation: "An SEO’s guide to site architecture" builtvisible.com/solving-site-a… by @richardbaxter
  • user avatar
    Cyrus SEO
    @CyrusShepard
    Sep 15, 2020
    🤔 Venn diagram of the day folks:
  • user avatar
    Cyrus SEO
    @CyrusShepard
    Dec 16, 2020
    How it started: How it’s going:
  • user avatar
    Cyrus SEO
    @CyrusShepard
    Oct 24, 2019
    Top 10 most common SEO answers to "Why am I not ranking?" 1. It depends 2. 3. 4. 5. 6. 7. 8. 9. 10. Links
  • user avatar
    Cyrus SEO
    @CyrusShepard
    Aug 23, 2022
    Google's Search Console "Crawl Stats" report is probably the most underrated tool you're not using Probably because Google hid the reports in the interface To find it, you need to navigate to "Settings" > Crawl Stats A few tips🧵1/6
  • user avatar
    Cyrus SEO
    @CyrusShepard
    Oct 13, 2024
    While I love WordPress, I sadly no longer trust it as a CMS. Here's what I would love to see happen: • The top companies (@wpengine, @elemntor, @bluehost, etc, etc) fork WordPress and pledge financial support for an entirely new foundation • Importantly, governance should be
    63K
  • user avatar
    Cyrus SEO
    @CyrusShepard
    Mar 31, 2019
    The unspoken secret of so many technical SEO audits is that 50% don't improve traffic/rankings, AT ALL. The truth often is: • Your content isn't the best for the query • You need more links A good audit will address user experience, content quality + links as ranking factors