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Cody Wittick
@Cody_Wittick
Co-CEO @kynshipco • Helping founders grow new customer revenue • Follower of Jesus • Proud Husband & Father •
My Agency →→
Joined April 2013
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    The last 10 years of scaling DTC brands were a cakewalk compared to what’s required in 2026. If your brand is stuck at $5M and your CAC has been climbing for the past year, you may be executing against a dead playbook. Here's the 2026 system that's actually working to scale DTC
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    Khloe Kardashian + Febreze Billion dollar creator + billion dollar brand And they still made 3 MAJOR mistakes in this influencer campaign. Avoid these at all costs.
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    The top media buyers in the world say we should be testing 10-30 creatives per WEEK. Here’s how our agency gets 200 new creatives per month for our clients, with $0 upfront.
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    This is the influencer marketing strategy that we used to do $30,000,000 in attributed revenue over 3 years. The exact step-by-step game plan is right here. If it worked for us, it’ll work for you. THREAD
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    Kim Kardashian + Beyond Meat Billion-dollar influencer + billion-dollar brand And they still created the worst influencer marketing campaign of all time:
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    The New Influencer Economy (thread)🧵 DTC brands, alongside influencer marketing, have evolved. Cheap acquisition ‘FB heyday’ = unsustainable Prime influencer marketing ‘pay for post’ = untrusted Here's the present & future...
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    Exciting announcement 🎉🎉🎉 My wife and I are expecting our first child this summer🐣
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    Maslow's Hierarchy of Influencer Marketing Needs 🧵 Brands must satisfy lower foundational needs before progressing on to meet higher level growth needs. How do you adopt this into your influencer marketing plan? THREAD 👇
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    TikTok today is even more powerful than Instagram was in 2014. The best part? The mysterious algorithm isn’t all that mysterious anymore. A HUGE leak to NY Times let the secrets out... And your brand can take full advantage, today! Click to learn more
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    The movie “Smile” was an absolute masterclass in marketing. On a $17M budget, they brought in $140M in a little over two weeks. Here are 3 things that their marketing team nailed to make this one of the most talked-about movies of the year:
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    I’ll admit it. I was wrong. ChatGPT is NOT overrated. It will supercharge your influencer marketing. Here are TWO ways that save you time & money 🧵(prompts included + a strategy to copy).
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    1/ The Only Influencer Marketing Strategy You Need (To Start or Scale) Here's the exact game plan and step-by-step process of building an influencer community PLUS lessons on how to identify, outreach, and collect content ++ Templates Provided
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    1/ How to identify the right influencers? It's not what you think (thread) Adopting this philosophy will save you from working with the wrong ones. + Real-life scenario with client + influencer + ad performance
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    This is what happens when you pair influencers + amazing unboxing experiences... 30% increase 📈 in UGC content from FREE organic posts 🔥 Here's the simple and easy-to-follow Influencer Unboxing game plan heading into holiday (w/ a ton of inspo + examples)🧵