Best of luck to you. End of the day, talk is cheap. Someone either builds a billion dollar beverage brand or they don’t. Maybe we will become just like a failed hat co from 20 years ago. Maybe your digital water biz will become like 100’s of failed tech co’s from 20 years ago.
@SallyHogshead You are one of my advertising heroes. Thought you might dig our new healthy startup venture: Liquid Death Spring Water. igg.me/at/liquiddeath
You don’t seem to have a strong understanding of brand or how to value brand. But few do. The most valuable companies are brand driven: Red Bull, Monster, Nike. We are #3 bev brand globally on social & 350+ have gotten LD tattoos for life. That’s brand. Flow is not a brand.
For sure. Just asking new questions to help you better understand the bigger picture. How a brand “orients in your mind” is the entire essence of brand equity.
@sarahboseley Thought this might interest you. We are the first fun irreverent water brand to take a swing at big soda and energy drinks. And we're trying to get funded on Indie GoGo: igg.me/at/liquiddeath
@burgermike Got some internet culture news that you might dig. Just launched the first healthy water brand that isn't designed for yoga moms. And it's called Liquid Death. Because water is fucking deadly. igg.me/at/liquiddeath
It's worth it for a small brand if they can make one of the most memorable spots in the game. The bar for entertaining is so high in Super Bowl. Celebs etc. If you spend $6M and no one remembers your spot because there were so many better ones, then the small brand loses
Do epic Nike ads make people run out to go buy shoes? And if Nike ran a Superbowl commercial featuring Tiger Woods, is the ad a massive waste on the 200M americans who aren’t golfers?