user avatar
Campaign Asia
@CampaignAsia
The voice of the media, marketing and advertising community in Asia-Pacific.
HK, SG, China, Japan
campaignasia.com
Joined March 2009
5,655
Following
54.3K
Followers
Posts
  • Pinned
    user avatar
    Campaign Asia
    @CampaignAsia
    Jan 16, 2023
    Campaign Asia-Pacific continues to bring live events, awards, training, news and analysis to APAC's marcomms community this year! We are excited to join forces with more marketers and industry experts to shape the future of the industry!
    00:00
    6.1K
  • user avatar
    Campaign Asia
    @CampaignAsia
    Jan 7, 2021
    .@pepsi expands #Kpop investment, appoints @BLACKPINK as APAC brand ambassador: The soft-drink maker will lean on the wildly popular Korean girl band to launch limited-edition products and a cross-platform campaign. buff.ly/3oqAvrQ
  • user avatar
    Campaign Asia
    @CampaignAsia
    Jan 4, 2021
    Prudential Asia jumps on K-pop bandwagon with @superm pact: Life insurer and music supergroup have launched a joint campaign and will hold events to motivate people to lead healthier lives. buff.ly/3oi1ZQo
  • user avatar
    Campaign Asia
    @CampaignAsia
    May 28, 2021
    . @bts_bighit campaign in Asia has been ‘phenomenal’: McDonald’s Asia marketer | Marketing. Regional marketing director Eugene Lee on the challenges of scaling and localising a mammoth global campaign. buff.ly/34mHBoG
  • user avatar
    Campaign Asia
    @CampaignAsia
    Feb 26, 2019
    .@BMW gives #JacksonWang the wheel in new #commercial for China buff.ly/2U8JsGQ #AdNut
  • user avatar
    Campaign Asia
    @CampaignAsia
    Sep 15, 2020
    Twitter Top 10: Beauty, food and entertainment brands connect buff.ly/33xiNtp
  • user avatar
    Campaign Asia
    @CampaignAsia
    Jun 5, 2025
    Campaign exclusively chats with Carlsberg Asia’s senior director, Rommel Fuentebella, about Somersby’s new tagline and campaign, with a sprawling Asia push that enlists K-pop idol Yeonjun. campaignasia.com/article/inside…
    63K
  • user avatar
    Campaign Asia
    @CampaignAsia
    Nov 1, 2023
    Pond's new campaign with Ogilvy Singapore: With over 177 years of heritage, the Pond's Skin Institute has partnered with @Ogilvy Singapore to launch a new Bright Miracle product line with Tzuyu, its new K-pop brand ambassador. buff.ly/46Tunyq @PONDS
    37K
  • user avatar
    Campaign Asia
    @CampaignAsia
    Oct 28, 2021
    Cadbury Celebrations gifts celebrity ads to hundreds of local businesses this Diwali. A hyperlocal campaign featuring Shah Rukh Khan marks the chocolate maker's second edition of its 'Not Just a Cadbury ad' initiative. buff.ly/3GtATyW
  • user avatar
    Campaign Asia
    @CampaignAsia
    Dec 8, 2021
    What if a pop star wrote a song about you? US singer-songwriter Sabrina Carpenter pens three songs about the lives of her fans, which are brought to life in music videos directed by Gia Coppola, for Samsung's holiday campaign by @wearesocial buff.ly/3Gnhhvv
  • user avatar
    Campaign Asia
    @CampaignAsia
    Jun 9, 2021
    Johnnie Walker signs K-pop star CL to promote 'Keep walking': The K-pop star's personal story of overcoming prejudice to become a global sensation is explored in two campaign videos. buff.ly/2SlUwon
  • user avatar
    Campaign Asia
    @CampaignAsia
    Mar 18, 2021
    . @bts_bighit signs as global brand ambassador for Korea's Coway. BTS will represent both the corporate image and the company's products, such as water purifiers, air purifiers and mattresses. buff.ly/3lpTDVW
  • user avatar
    Campaign Asia
    @CampaignAsia
    Jun 27, 2018
    "We're the only service in the world that supports and drives this public conversation" @twitter CMO @leslieberland spoke to Campaign about helping brands connect with audiences through dialogue, specifically with campaigns like #HereWeAre Read more here: bit.ly/2MrrpaB
    00:00
  • user avatar
    Campaign Asia
    @CampaignAsia
    Jun 10, 2025
    Amid @Hilton's ambitious growth plans and a fresh campaign with Bollywood star Deepika Padukone, Campaign sits down with Hilton’s VP of marketing and loyalty to chat about the challenges of marketing a myriad of hotel brands to Asia's diverse audiences. campaignasia.com/article/hilton…
    1.5K