Vince Staples explains his approach to social media and why it’s so crucial to understand your audience:
“If I know my consumer base and the people who support me is making minimum wage, I’m not going to show them a big ‘ol house … me on vacation, a car, watch, clothes.”
If you accept a record deal with a million dollar advance—from any label—there are several important factors to be aware of. Please read this before sliding into Gucci’s DMs:
For 15 years, Drake has been omnipresent in our daily lives. Kendrick has not. Beyond the beef, and the legal filings, what I think we’re seeing play out right now is something some Drake fans (and possibly Drake) don’t fully grasp: how absence creates anticipation. 🧵
We have to kill this narrative. Doechii’s rise is what happens when undeniable talent gets time to develop and is backed by smart, sustained investment. If this feels inorganic, it’s only because the industry rarely gives new artists this level of real backing anymore.
Doechii dropped her project on August 30 and has been relentless in promoting it ever since—performances, content, and nonstop engagement on social. Everyone loves to debate album rollouts, but in the Streaming Era, post-release marketing is what truly drives success.
Kendrick Lamar's 'Not Like Us' has now sold 10M+ units is eligible for DIAMOND certification 🔥💎
It is the fastest rap song of the decade to achieve this milestone.