Nikaido Shuzou Co. names J-Pop star JUNON of BE:FIRST as US Brand Ambassador, aiming to expand the global presence of shochu by blending Japanese music and culture.
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- Nikaido Shuzou Co. has named JUNON from J-Pop group BE:FIRST as its US brand ambassador, combining music and shochu to bring modern Japanese culture to a global audience. Shochu’s growing popularity marks a new chapter for Japan’s national drink.
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