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Audiense
@AudienseCo
Put consumer segmentation and cultural insights at the centre of your strategy. Subscribe to our newsletter 💌 bit.ly/DataInsightsAc…
UK
Joined January 2011
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    We’re excited to announce the launch of Audiense Action — a new solution that transforms audience insights into actionable campaign strategies. Audiense Action delivers segmented strategies you can put into action immediately across your choice of Meta, Google, TikTok, email,
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    Replying to @AudienseCo
    .@Dior generated $7 million in earned media value working with #JISOO of @BLACKPINK.
    According to Launchmetrics, BLACKPINK‘s Jisoo has helped leverage over $10.9 million in MIV for Dior (up 55% from last year).
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    Replying to @AudienseCo
    K-POP stans 🎤🎵 40% of the audience are 25-34 1.5x more likely to use Spotify Top influencers include @BLACKPINK They consume media from @cnnphilippines @marieclairekr @VogueKorea
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    Replying to @AudienseCo
    Fashion Week 22 proves that fashion brands are well aware of the K-POP stan potential. BLACKPINK’S Jennie was snapped up as a @CHANEL ambassador. Jisoo’s presence at the @Dior show in Paris generated $10.9 million in earned media - up 55% on last year!
    Enter #JENNIE the human Chanel — All dressed up for the @CHANEL FW’22 show in the cutest all black ‘fit 😍 #BLACKPINK instagram.com/reel/Ca1rZ3ENq…
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    In the lead-up to the release of the album Red (Taylor’s Version), her team created one of the best multi-faceted marketing campaigns for an album the music industry has ever seen. This teardown takes a deep dive into the makeup of Taylor Swift’s audience. bit.ly/3HXYOXf
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    Replying to @AudienseCo
    LISA has also been hard at work as a global ambassador for @celineofficial. When spotted in Paris with their new Matelassé Monochrome handbag, fans rushed to purchase, leading to a 5-month waiting list. That is some major ROI.
    LVMH 2021 Annual Report "It was a record year for Celine, marked by the success of its ready-to-wear lines designed by Hedi Slimane, buoyed by digital fashion shows staged and filmed by Slimane himself. Leather goods benefited from growth in the Triomphe and 16 lines" #LISA
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    .@taylorswift13 shook up the music industry w/ her masterful marketing campaign for the album Red (Taylor’s Version). “How did she do that?” 2 key things: - Branding - A deep understanding of her audience The good news? Any brand can adopt the same principles. Let’s dig in! 🧵
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    [NEW] The Story Of The World’s First Global Flight Without Fuel, And How Social Media Helped bit.ly/2bCN8uk
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    🙋‍♀️Hey #marketers! Your community need you! Wondering how other marketers & agencies use (or don't use) #BuyerPersonas? Share your views & experience on the topic in this survey, so we can all share our knowledge 🧠 adrienne138.typeform.com/to/hEfzzFcc/ And stay tuned, we'll share our findings!
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    Let's get through Monday together... Take a smile & pass it on! #MondayMotivation
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    We’re excited to share with you that SocialBro is now Audiense!!! #SocialBroIsNowAudiense bit.ly/1M9ymGO
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    Check this out: @Netflix transforms brainwaves into music to promote #Sense8! #HappyFriday bit.ly/1J0NU2V
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    We are delighted to announce that Internet entrepreneur and tech investor Mel Morris has invested £3.8m in Audiense bit.ly/MelMorrisAudie…