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Apex Marketing Group
@ApexMarketing
Evaluating Analytics in Sports & Entertainment Sponsorships, Branding & Product Placements (Film/TV), Sponsor/ Naming Rights sales [email protected]
Detroit, MI
Joined April 2009
Posts
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    Branding ZILLION BEERS! @DanaB_Number3 of @barstoolsports launched t-shirt & merch line (hitting $1.5MM in sales) also generated over $1.4MM of equivalent brand value for "Zillion Beers" - Social & TV Media (@ApexMarketing) & got a shout-out by Baltimore weatherman @MartyBassWJZ
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    Reaching for the Sky! $5.7MM in media exposure (so far) for @Nike's @Jumpman23 thanks to @DeAndreHopkins catch....evaluation by @ApexMarketing and story by @Sportico
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    The @barstoolsports โ€œSaturdays are for the Boysโ€ towel got $90k of brand value during @nflnetwork #BearsvsLions game @stoolpresidente
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    Godfather of #SuperBowl regional (Mobile, AL) commercials - Law firm WHACKING various Insurance companies advertising characters (lookalikes) (@TheGEICOGecko Caveman, @ItsFlo @LibertyMutual @Mayhem) from @davidjmaloney1 Maloney-Lyons) x.com/davidjmaloney1โ€ฆ
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    Post game quote "I'm going to drink a lot of @Budweiser tonight.." Peyton Manning. That gave beer brand $1.6MM+ brand recognition value
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    Baltimore Flavor! @JimmysSeafood received over $817k equivalent brand value during the @Ravens @Titans playoff game on @NFLonCBS #titansvsravens
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    Two Cans! This guy has generated over $7.2 Million of equivalent brand value for @budlight No Cape needed #WorldSeries
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    Halftime Kicks! @jtimberlake brought @Nike $2.86MM in equilvant brand value during the #PepsiHalftime show
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    And Now there are just 8! @Nike will have 6 out of 8 teams in #elite8 and are guaranteed to have (2) in #FinalFour
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    Top Hat! Triple Crown winning jockey Mike Smith riding Cutting Humor, provided his sponsorship partner Jeff Ruby Steakhouse with over $1.1MM of equivalent brand value @TheRealJeffRuby
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    #Oscars @chrisrock providing @girlscouts with over $3.53MM in brand value in promoting Girl Scouts cookie sales
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    Mike Young guest announcer for @jimmykimmel provided @JuniorMints with $953k equivalent brand value during the @TheAcademy #Oscars
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    Timeliness! @obj provided @Richard_Mille with over $2.18MM of equivalent brand value, so far, from the media & social buzz around him wearing the $250k+ RM 11-03 McLaren model during today's @Browns game against the @Titans