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Adore Me
@AdoreMe
It’s so you.
New York, New York
adoreme.com
Joined September 2011
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  • user avatar
    Adore Me
    @AdoreMe
    Feb 4, 2021
    We're taking a break from tweeting about lingerie today to have an important conversation about TikTok. The app's algorithm was openly built with discrimination at its core. They've said it's gotten better, but here's what we're seeing here at Adore Me. A THREAD:
  • user avatar
    Adore Me
    @AdoreMe
    Feb 4, 2021
    Replying to @AdoreMe
    Even @lizzo said last March: “TikTok keeps taking down my videos with me in my bathing suits, but allows other videos with girls in bathing suits. I wonder why? TikTok... we need to talk.” Well, we're ready to have that talk.
    'TikTok we need to talk': Lizzo slams social media app for body shaming
    From theguardian.com
  • user avatar
    Adore Me
    @AdoreMe
    Feb 4, 2021
    Replying to @AdoreMe
    It's time to have an honest, open conversation about how the fastest-growing platform that has come to define fast-moving cultural trends (Ocean Spray, anyone?) chooses who to exclude and why. /FIN –A fed-up Adore Me Team
  • user avatar
    Adore Me
    @AdoreMe
    Feb 4, 2021
    Replying to @AdoreMe
    Adore Me has regularly seen the removal of our content on TikTok that features plus-size, Black, and/or differently abled models and women of color. This is unacceptable and discriminatory, and we will not stand for it.
  • user avatar
    Adore Me
    @AdoreMe
    Feb 4, 2021
    Replying to @AdoreMe
    However, it’s been a very open secret that the algorithm itself was built with very explicit discrimination against the overweight, the "ugly," the differently abled, and even the poor.
    TikTok Told Moderators: Suppress Posts by the “Ugly” and Poor
    From theintercept.com
  • user avatar
    Adore Me
    @AdoreMe
    Feb 4, 2021
    Replying to @AdoreMe
    The original internal memos were even leaked!
  • user avatar
    Adore Me
    @AdoreMe
    Feb 4, 2021
    Replying to @AdoreMe
    As TikTok grows in its cultural impact—and revenue, including money it makes from creators, and brands like us—it's incredibly important to hold the platform accountable, and ask how exactly it both promotes and how it censors.
  • user avatar
    Adore Me
    @AdoreMe
    Feb 4, 2021
    Replying to @AdoreMe
    Adore Me's mission has always pushed to make lingerie and fashion more inclusive. We work with models of all shapes, sizes, ethnicities, and backgrounds, and we refuse to change the models we work with to satisfy the hidden demands of the TikTok algorithm.
  • user avatar
    Adore Me
    @AdoreMe
    Feb 4, 2021
    Replying to @AdoreMe
    TikTok has made superficial moves (creating a “Creator Diversity Collective" and donating to a number of charities) but the core algorithmic problem at the very root of the platform still remains problematic and opaque.
    Progress Report: How we're supporting Black communities and promoting diversity and inclusion -...
    From newsroom.tiktok.com
  • user avatar
    Adore Me
    @AdoreMe
    Feb 4, 2021
    Replying to @AdoreMe
    This was covered at length last year by numerous publications, yet a simple denial from TikTok (along with the fantastical idea that these attributes were factored in to prevent cyber-bullying) seemed to make the story go away.
  • user avatar
    Adore Me
    @AdoreMe
    Feb 4, 2021
    Replying to @AdoreMe
    The more these removals occur, the more we wonder if we’ll ever be able to grow on the platform—or if it'll even matter, if TikTok continues to drive fat, Black, and/or differently abled creators off the platform with its blatantly discriminatory algorithm.
  • user avatar
    Adore Me
    @AdoreMe
    Feb 4, 2021
    Replying to @AdoreMe
    This is even more crucial given the confirmed, public documentation around how the TikTok algorithm was built to discriminate.
  • user avatar
    Adore Me
    @AdoreMe
    Feb 4, 2021
    Replying to @AdoreMe
    That said, years of working with Facebook, Instagram, Snapchat, Pinterest and the rest, have built in general expectations around what is acceptable. Even within our own marketing teams, we are incredibly conscious about how we present our products to a general population.
  • user avatar
    Adore Me
    @AdoreMe
    Feb 4, 2021
    Replying to @AdoreMe
    First of all, as a lingerie company, we understand that our products and marketing can push the boundaries of what's allowed on social media platforms.