AdImpact (@Ad_Impact) / X

AdImpact

265 posts

AdImpact

@Ad_Impact

Bold data solutions for fast, smart decisions. Blog: adimpact.com/blogs/ Political Tracking Twitter: @AdImpact_Pol

Alexandria, VA

Joined July 2019

AdImpact
@Ad_Impact
Feb 9, 2023
2022 was the first year electric vehicle pickup trucks hit the airwaves in broadcast advertising. We tracked thousands of airings across the nation touting the new Chevy Silverado EV, Ford F-150 Lightning, and the GMC Hummer EV. Find out more 🧵 #trucks
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AdImpact
@Ad_Impact
Feb 13, 2023
We estimate that 124 million Americans tuned into #SuperBowlLVII last night. Due to the competitive nature of the game, viewership remained steady, peaking before half time. We compared viewership to the Chiefs' win probability over the course of the game.
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AdImpact
@Ad_Impact
Jul 20, 2021
If you’re interested in political spending projections based on the most accurate and comprehensive database of political media spending anywhere; look no further: hubs.li/H0SGB4Q0
AdImpact
@Ad_Impact
Feb 13, 2023
Replying to @Ad_Impact
We also compared viewership numbers to different major events in the game. There was a slight dip in viewership right around the 2 minute warning.
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AdImpact
@Ad_Impact
Nov 2, 2021
Spending in the race for Virginia Governor nearly doubled our expectations. The election is today and it's anybody's race at this point, with Youngkin rising in the polls. For an in-depth look at the spending that got us to this point, click below. hubs.li/H0-tyzC0
AdImpact
@Ad_Impact
Sep 30, 2021
As we enter Q4, our analysis of fundraising and spending data from the first three quarters of this year show that the 2022 cycle is off to a huge start. We expect it to be the most expensive midterm cycle ever.
AdImpact
@Ad_Impact
Jun 27, 2023
Barbie and Oppenheimer are releasing July 21st, but before the movies hit the big screens, their advertising campaigns are beginning to pick up on tv! As of now, Barbie is airing more ads than Oppenheimer in June. Which one are you seeing first? #BarbieTheMovie #Oppenheimer
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AdImpact
@Ad_Impact
Mar 25, 2020
Here's a look at how automotive advertising trends are shifting. Ad airings during early morning programming are increasing (28% of airings are now in early morning), likely to catch viewers watching their local news channels for updates on the #coronavirus
AdImpact
@Ad_Impact
Feb 5, 2021
I'd take that bet.
Bloomberg
@business
Feb 5, 2021
Investors Super Bowl bets are on companies that take Super Bowl bets trib.al/RvL7ZEu
AdImpact
@Ad_Impact
Mar 2, 2023
We are excited to announce the appointment of Don Norton, Bud Breheney and Harvey Kent to our board of advisors. Read more about their backgrounds and expertise below.
globenewswire.com
AdImpact Strengthens Advisory Board With Three Key Appointments
New Additions of Seasoned Media Executives Appointed to Lead AdImpact's next growth chapter...
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AdImpact
@Ad_Impact
Jun 24, 2021
More growth at AdImpact! Welcome to the team William Macauley!
globenewswire.com
AdImpact Appoints William Macauley as Vice President of Product
Nielsen Veteran, Macauley Brings 20+ Years of Product Management to Leading Advertising Intelligence Company ALEXANDRIA, Va., June 24, 2021 (GLOBE...
AdImpact
@Ad_Impact
Feb 9, 2023
Replying to @Ad_Impact
There were 427 broadcast airings for the #Ford F-150 Lightning. California saw the most at 316 airings, coincidentally California is one of the first states in the nation to offer a $7,500 rebate to residents who buy an EV.
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AdImpact
@Ad_Impact
Jul 22, 2021
We track digital, broadcast, satellite, cable, and radio political media spending (and we’re working on getting even more 😉) so you know you can trust our political spending forecast. hubs.li/H0SGBJ90
AdImpact
@Ad_Impact
Nov 16, 2021
Floridians will not be surprised to know that we've been tracking a lot of spending surrounding gambling in the state. Currently, most of the spending is in opposition to expansion. hubs.li/H0_lTmS0