2022 was the first year electric vehicle pickup trucks hit the airwaves in broadcast advertising. We tracked thousands of airings across the nation touting the new Chevy Silverado EV, Ford F-150 Lightning, and the GMC Hummer EV.
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#trucks
AdImpact
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Bold data solutions for fast, smart decisions.
Blog: adimpact.com/blogs/
Political Tracking Twitter: @AdImpact_Pol
- We estimate that 124 million Americans tuned into #SuperBowlLVII last night. Due to the competitive nature of the game, viewership remained steady, peaking before half time. We compared viewership to the Chiefs' win probability over the course of the game.
- If you’re interested in political spending projections based on the most accurate and comprehensive database of political media spending anywhere; look no further: hubs.li/H0SGB4Q0
- Replying to @Ad_ImpactWe also compared viewership numbers to different major events in the game. There was a slight dip in viewership right around the 2 minute warning.
- Spending in the race for Virginia Governor nearly doubled our expectations. The election is today and it's anybody's race at this point, with Youngkin rising in the polls. For an in-depth look at the spending that got us to this point, click below. hubs.li/H0-tyzC0
- As we enter Q4, our analysis of fundraising and spending data from the first three quarters of this year show that the 2022 cycle is off to a huge start. We expect it to be the most expensive midterm cycle ever.
- Barbie and Oppenheimer are releasing July 21st, but before the movies hit the big screens, their advertising campaigns are beginning to pick up on tv! As of now, Barbie is airing more ads than Oppenheimer in June. Which one are you seeing first? #BarbieTheMovie #Oppenheimer
- Here's a look at how automotive advertising trends are shifting. Ad airings during early morning programming are increasing (28% of airings are now in early morning), likely to catch viewers watching their local news channels for updates on the #coronavirus
- I'd take that bet.Investors Super Bowl bets are on companies that take Super Bowl bets trib.al/RvL7ZEu
- We are excited to announce the appointment of Don Norton, Bud Breheney and Harvey Kent to our board of advisors. Read more about their backgrounds and expertise below.
- More growth at AdImpact! Welcome to the team William Macauley!
- Replying to @Ad_ImpactThere were 427 broadcast airings for the #Ford F-150 Lightning. California saw the most at 316 airings, coincidentally California is one of the first states in the nation to offer a $7,500 rebate to residents who buy an EV.
- We track digital, broadcast, satellite, cable, and radio political media spending (and we’re working on getting even more 😉) so you know you can trust our political spending forecast. hubs.li/H0SGBJ90
- Floridians will not be surprised to know that we've been tracking a lot of spending surrounding gambling in the state. Currently, most of the spending is in opposition to expansion. hubs.li/H0_lTmS0








