GTM is among the hardest unsolved problems for AI-native companies.
Most playbooks were built for a different era. AI-native products need AI-native commercial motions — and very few people have figured out what that actually looks like in practice.
At our next Accel Founder Connect, Shekhar Kirani (@skirani), Partner at @Accel, sits down with two people who have cracked different parts of this problem:
• Barathram A, Partner at McKinsey, leads Go-to-market work for AI and software companies, advising and partnering with frontier labs, hyperscalers, tech and AI-natives on how to build and scale commercial motions.
• Varun Anand co-founded Clay, the GTM platform of choice for AI-native sales teams. He didn't just theorise about AI-native GTM. He had to figure it out while building the product itself.
Together, they'll get into first-principles playbooks, org structures, and what global go-to-market actually looks like when you're building AI-native.
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