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The ANA
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The ANA
@ANAmarketers
Shaping the future of marketing
- .@WWE superstar @BiancaBelairWWE on the implications of her success and the continuing effort to eliminate #genderbias. @SeeHerOfficial
- How can conversation drive commerce for brands? Marketing leaders share their thoughts in our second #ANAmasters Daily Insights video, presented by @TwitterMktg
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- Stephanie McMahon, Chairwoman and Co-CEO at WWE, share how they leverage social media to connect communities with the stars through storytelling. And interactive campaigns such as #whiterabbit #ANAMasters
- Media #transparency report from @K2intelligence and ANA reveals non-disclosed agency practices bit.ly/1UnBKAS
- Inclusive marketing is no longer an option. Consumers demand it. Marketing Leaders share their approach to diversity, equity & inclusion in our last #ANAmasters Daily Insights video, presented by @TwitterMktg
00:00 - Authentically connecting with consumers, whether launching a new product or telling a brand's story, is undeniably important. @twitter asked marketing leaders how they navigate these efforts #ANAMasters
00:00 - "Brands have a social responsibility to be both a force for good and a force for growth." - Marc Pritchard, chief brand officer at @ProcterGamble | #ANAmasters
- "If you are not doing Multicultural Marketing, you are not doing marketing... Multicultural Casting is Not Multicultural Marketing." - Marc Pritchard, CEO @ProcterGamble #ANAmulti
- Brand safety is about more than just brands. It's about people. Leaders share their approaches to brand safety in our first #ANAmasters Daily Insights video, presented by @TwitterMktg
00:00 - "If purchase decisions are becoming more emotional, we have a responsibility as brands to become much more relevant to consumers." - @aliciatillman #ANAmasters
