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15PercentPledge
@15PercentPledge
Black people account for 15% of the population. 15 Percent Pledge is calling on major retailers to direct 15% of their purchasing power to Blackowned businesses
New York, USA
Joined June 2020
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    Welcome @MATCHESFASHION & @MATCHES_MAN to the Pledge! We look forward to working with them to create more diverse and equitable workplaces as the first UK-based retailer to commit to dedicating 15% of its purchasing power to Black-owned businesses > tinyurl.com/z2tmze8m
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    .@WestElm will be the first retailer in the home-goods category to do so and their participation shows impressive leadership in the global design space. #FifteenPercentPledge
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    A little over a week ago, we called on four of the biggest retailers in America to commit to the #15PercentPledge . We are thrilled to announce that, of the four businesses we named, @Sephora is the first to take the Pledge.
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    Today we are so excited to announce that @RenttheRunway has taken the #15PercentPledge!
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    Thrilled to have @jcrew as a member of the Pledge family!
    Today, we’re proud to join the @15percentpledge and @BIFCGlobal, as well as donate $50,000 to the Pledge. Learn more about these important initiatives, our commitments, and our broader vision for diversity, equity and inclusion at J.Crew Group: bit.ly/3wHi45V
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    .@RenttheRunway is the first fashion retailer to commit 15% of its shelf space and freelance creative staff to Black talent. Who will be next?
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    The U.S. is home to roughly 2.5 million Black-owned businesses. There is no excuse for major retailers not to be supporting at least 15% of them. Stand with us. Sign the #15PercentPledge petition today.
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    Instead of a statement on Black Lives Matter, @WholeFoods returned to Instagram with a pie recipe. It is clear they are still not getting it. Help us call on #WholeFoods to take the #15PercentPledge. RT if you agree they should.
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    We have a long way to go on the road to Black economic equality. Have you signed the #15PercentPledge petition yet? 15percentpledge.org
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    The #15PercentPledge is about making long-term investments in Black-owned businesses and uplifting the Black community. Have you signed the petition yet? 15percentpledge.org
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    Thank you @Sephora for committing to the #15PercentPledge. Now, @shopbop @wholefoods @target, which one of you will be next?
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    Replying to @15PercentPledge
    With unparalleled influence and power, not only in the beauty industry but in retail at large, @Sephora is making a historic contribution to the fight against systemic racism and discrimination by taking this Pledge.
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    .@WholeFoods you stock a countless number of brands. How many are Black-owned? Do the research and let us know. We’ll be waiting. #15PercentPledge