A great brand starts with a great name
The name of a company or product is the first impression of the entire brand. It's a megaphone, a mirror, a handshake, and an advertisement all in one. That's why it's vital to get it right.
Since 2011, Zinzin has been on a mission to create unforgettable company, product, and service names for established firms and trailblazing startups. Names like these examples from our Portfolio:
Zinzin naming agency process & philosophy
We believe in the power of real, human language, and in names that have rich meaning and depth. Names that are born from a rigorous, logical, and battle-tested naming process, yet aspire to poetry and art.
When you have a great name, people will remember it, talk about it, and develop an emotional connection to your brand. We help clients find the essence of their brand's story, because names that tell a story have a powerful edge over names that don't.
See Zinzin's Naming & Branding Manifesto for more about our philosophy.
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Get the Zinzin naming guideAs you embark on a naming adventure, download The Art of Naming. It goes deeper into our process and illuminates the power that amazing names can have for your brand. |
Choosing a naming agencyBefore you hire a naming agency, read this short guide. We created this guide to help you choose the perfect agency to name your company, product, or service. |
Tell us about your naming project!
Please contact us and we'll get back to you soon — often within an hour or two.
Need a name quickly? Located outside of the U.S.? No problem, we have lots of experience with projects on tight deadlines and with clients based all over the world.










