WhatsApp Business App Privacy Policy
Effective July 14, 2025
Table of Contents
- WhatsApp Legal Info
- Scope of This WhatsApp Business App Privacy Policy
- Information We Collect
- How We Use Information
- What Does This Notice Cover?
- Our Legal Basis For Processing
- How We Work With Other Meta Companies
- More Information
- Managing Your Information
- Law, Our Rights, And Protection
- Our Global Operations
- Updates to Our Privacy Policy
- Contact Us
If you are located in the UK, WhatsApp LLC provides the Business App to you under this WhatsApp Business Terms of Service and WhatsApp Business App Privacy Policy.
If you are located outside the UK or European Region, WhatsApp LLC provides the Business App to you under this WhatsApp Business Terms of Service and WhatsApp Business App Privacy Policy.
WhatsApp Legal Info
If you are located in the UK, WhatsApp LLC ("WhatsApp," "our," "we," or "us") provides our Business App to you under this Terms of Service and this WhatsApp Business App Privacy Policy. WhatsApp LLC is also the data controller for any processing of personal information about you and you can contact us using the details in the section Contact Us below.
If you are located outside the European Region or the UK, WhatsApp LLC ("WhatsApp," "our," "we," or "us") provides our Business App to you under this Terms of Service and Privacy Policy.
Scope of This WhatsApp Business App Privacy Policy
The WhatsApp Business App provides similar features and functionality to the WhatsApp Messenger App (“Main App Functionality”), but provides additional features and functionality tailored for business needs (“Business Functions”). Business Functions include things like catalog, and greeting and away messages. While the WhatsApp Business App includes various features available in the WhatsApp Messenger App, some features may not be available; and not all Business Functions are available everywhere. Business Functions may be offered by WhatsApp, third parties and/or Meta, via integrations into our Business App, and may be subject to the third parties’ own terms of service and privacy policies.
This WhatsApp Business App Privacy Policy (“Business App Privacy Policy”) explains WhatsApp’s data practices with respect to the Business Functions, and applies only to the extent information relating to users of the WhatsApp Business App would be considered personal data and is processed by WhatsApp as a controller, each under applicable law. Users should refer to the WhatsApp Privacy Policy, incorporated herein by reference, to understand how their information is processed in Main App Functionality. Learn more about Business Functions and the Main App Functionality available on WhatsApp Business App here.
Please also read the WhatsApp Business Terms of Service ("Business Terms"), which describe the terms under which you use and we provide the WhatsApp Business App.
Information We Collect
In addition to the information described in the applicable WhatsApp Privacy Policy, we collect the following information.
Information You Provide
- Your Business Account Information.
In addition to your phone number, you must provide basic information about your business to create a WhatsApp business account, including your business name and business category. If you don’t provide us with this information, you will not be able to create an account to use our WhatsApp Business App. You can add other optional information to your business account, such as a profile picture and cover photo; contact information like your business address, business email, and website; a description of your business and any products or services you offer (such as their names, descriptions, images, videos, prices, and related marketing materials); and your intended audience.
Automatically Collected Information
- Usage and Log Information. We collect information about your use of the Business Functions. For example, we collect information about your business profile settings; how you use Business Functions like catalogs, labels and quick replies; and metrics related to how customers interact with your business.
Information Received From Others
- User Reports, Feedback, Preferences and Blocks.
Users can report, submit feedback, set communication preferences, or block businesses on WhatsApp, which we associate with the business that is the subject of the report, feedback, preference, or block.
How We Use Information
We use the information we collect for the same purposes described in the WhatsApp Privacy Policy, and also to operate, provide, improve, understand, customize, support, and market our WhatsApp Business App and Business Functions.
- Our WhatsApp Business App.
We use the information we have to operate and provide our WhatsApp Business App and Business Functions, including providing you with business support; providing onboarding tools; providing message creation and delivery tools; providing you new and premium Business Functions (some of which may be offered by third parties and/or Meta); and improving, fixing, and customizing our WhatsApp Business App. We also use information we have to understand how you use our WhatsApp Business App; evaluate and improve our WhatsApp Business App; research, develop, and test new services and features; and conduct troubleshooting activities. We also use your information to respond to you when you contact us. - Safety, Security and Integrity.
In addition to the safety, security and integrity purposes described in the WhatsApp Privacy Policy, we also use the information we have to maintain safety, security and integrity on our WhatsApp Business App, for example: to create quality and integrity inferences about businesses; secure WhatsApp systems and WhatsApp Business App users’ accounts; fight threats, abuse, or infringement activities; promote safety, security, and integrity on the WhatsApp Business App; and to ensure compliance with our terms and policies.
Information Shared by You and by WhatsApp with Third Parties
You and we share information as described in the WhatsApp Privacy Policy, plus additional sharing relevant to the Business Functions.
- Information About Your Business Profile.
Business profile information is publicly available, including your business name, phone number, hours of operation, business category, address, email address, website(s), description, and Facebook and Instagram accounts (if added). We may provide ways for our users to find or reach you, like our Business Search or other search functionality. - Other Integrations.
We allow you to connect the WhatsApp Business App to products and services offered by third parties and/or Meta. These can include for example: cloud storage and hosting services; customer relationship management tools; ad and message creation, delivery and management services; business analytics services; and AI tools. When you use these products or services, their own terms and privacy policies will govern your use of those services and products.
Region Specific Information
Additional information for users located in the EU and UK
What Does This Notice Cover?
This WhatsApp Business App Privacy Policy Notice (“Notice”) provides additional information for users of the WhatsApp Business App (“Business App”) who are located in the European Region and UK.
This Notice supplements the WhatsApp Business App Privacy Policy, which applies to the use of the Business App to the extent information relating to its users would be considered personal data processed by WhatsApp as a controller, each under applicable law. Any capitalised terms used but not defined in this Notice have the meanings defined in the WhatsApp Business App Privacy Policy and applicable WhatsApp Privacy Policy. If there is any conflict between this Notice and the WhatsApp Business Privacy Policy or applicable WhatsApp Privacy Policy, this Notice will control solely with respect to your use of the Business App and only to the extent of the conflict.
Our Legal Basis For Processing
In the European Region / UK, a “legal basis” is needed to process personal data. In this section we describe why and how and we process your information, and also identify the categories of information we use.
Processing necessary to perform our contract with you
We process certain information as necessary to conclude and perform our contract with you, according to those Business Terms.
The categories of information used and why and how they are processed, are set out below:
Why And How We Process Your Information | Information Categories Used: |
To operate and provide our Business App in accordance with our Business Terms we:
| Categories of Information We Collect: Other categories of “Information We Collect”:
More information about “Information We Collect” can be found in the WhatsApp Privacy Policy that applies to you. |
Legitimate Interests
We rely on our legitimate interests or the legitimate interests of a third-party, such as our users, where they are not outweighed by your interests or fundamental rights and freedoms ("legitimate interests"):
Why And How We Process Your Information | Legitimate Interests Relied On | Information Categories Used |
Providing marketing communications to you
| It is in our interest to promote WhatsApp and other Meta Company Products. | Categories of Information We Collect: Other categories of “Information We Collect”:
|
Why And How We Process Your Information | Legitimate Interests Relied On | Information Categories Used |
To ensure safety, security, and integrity of the Business App. We use information we have and apply automated data processing techniques and, in some instances, conduct manual (human) review to:
| It is in our interest and in the interest of WhatsApp Business App users to secure WhatsApp systems, Business App users’ accounts, and fight threats, abuse, or infringement activities and promote safety, integrity and security on the Business Services. It is in our interest to ensure our Business Services are used in accordance with the Business Terms and policies. | Categories of Information We Collect Other categories of “Information We Collect”:
More information about “Information We Collect” can be found in the WhatsApp Privacy Policy that applies to you. |
You have the right to object to, and seek restriction of, this processing. To exercise your rights, visit the “How To Exercise Your Rights” section of the WhatsApp Privacy Policy which applies to you.
How We Work With Other Meta Companies
WhatsApp is one of the Meta Companies. The Meta Companies provide technology products and services for both individuals and businesses.
Where Meta acts as a service provider for WhatsApp
We work with other Meta Companies that act as our service providers and help us provide, secure and improve our Business App. When Meta Companies act as our service providers, we require them to use your information on our behalf in accordance with our instructions and terms. For more information on how we work with other Meta Companies that act as our service providers generally see the “How We Work With Other Meta Companies” section of the WhatsApp Privacy Policy which applies to you.
Other ways WhatsApp works with Meta
WhatsApp also shares Information We Collect with other Meta Companies. If you are located in the European Region, where “Meta” is referenced below, this refers to Meta Platforms Ireland Ltd. If you are located in the UK, “Meta” refers to Meta Platforms, Inc..
To enable Meta tools and features available on the WhatsApp Business App, we share information with the Meta Companies that enable these experiences:
- For Meta AI through WhatsApp we share the following information with Meta:
- Device and Connection Information (e.g., technical identifiers, region and language) to support the correct operation of Meta AI.
- For Meta Verified for Business or other business tools and features offered by Meta, we share the following information with Meta:
- Business Account Information to ensure you are eligible for Meta Verified for Business; and information when your Meta Verified subscription ceases.
- To enable Ads That Click to WhatsApp, we share the following information with Meta:
- Business Account Information to create Ads That Click to WhatsApp
The Meta Companies will use this information for their own purposes as described in the Meta Privacy Policy.
Learn more about the other Meta Companies and their information practices by reviewing their privacy policies.
More Information
You can find information about how you can exercise your rights including your right to complain, details about the controller of your data, and how to contact the relevant data protection officer in the WhatsApp Privacy Policy applicable to you.
Please review our WhatsApp Business App Privacy Policy as we may amend or update it from time to time.
Managing And Retaining Your Information
The WhatsApp Business App follows the same information management, retention and deletion practices described in the WhatsApp Privacy Policy.
Law, Our Rights, And Protection
Review the WhatsApp Privacy Policy to understand how we access, preserve, and share your information in response to legal obligations.
Our Global Operations
Review the WhatsApp Privacy Policy to understand how our global operations impact how your information is processed.
Updates to Our Privacy Policy
We may amend or update our Business App Privacy Policy. We will provide you notice of amendments to this Business App Privacy Policy, as appropriate, and update the “Effective Date” at the top of this Business App Privacy Policy. Please review our Business App Privacy Policy from time to time.
Contact Us
The Data Protection Officer for WhatsApp can be contacted here.
If you have questions about our Privacy Policy, please contact us or write us here:
WhatsApp Ireland Limited
Attn: Privacy Policy
Merrion Road
Dublin 4
D04 X2K5
Ireland