Monitoring, Analytics and Automations for the Streaming Age
Watching That automatically identifies revenue risks and uncovers new growth opportunities, delivering actionable insights that drives results.
Total. Inventory. Coverage.
With turn-key integrations, Watching That seamlessly collects metrics and events across your entire inventory network.
- Owned and operated apps
- FAST channels
- Ad servers
- SSPs & DSPs
- SSAI platforms
- Video Delivery Systems
- Desktop, Mobile, TV, STB and more
Get full visibility into every viewing, ad break and ad session
Monitor, troubleshoot and optimize revenue performance.
- Trace ad sessions from request to end points across your entire inventory
- Track revenue performance in real time with rich visualisations
- Be alerted on everything from error rates to video views
- Find novel and impactful connections in your data
Instantly detect and prevent revenue loss
Advanced real time error detection on both system configuration and output data stop costly mistakes before they impact revenue.
- Anomaly detectors that goes beyond the basics
- Detectors for ad system configurations that validate inputs
- Contextual alerts delivered to your inbox
- Root cause analysis made easy
Insights delivered right to your inbox
Actionable insights are delivered directly to your inbox clearly stating exactly what action to take next, empowering decision making without manual data analysis.
- Insights that you can actual use
- Deep linking into your systems make change easy
- Push based deliveries puts it right in front of you
Build real-time interactive dashboards
More than summary reports, Watching That offers a full suite of metrics and dimensions for drive down analysis and advanced visualisation.
- See metrics across all your inventory map in real time
- Slice data by campaign, creative, ad unit, placement, ad break, video or any other dimension
- Compute fill rates, sell thru rates, error rates, bid rates and more
- Easily customise view without the need for SQL and data handling skills
How does it work?
Our proprietary cloud technology streams trillions of data points into AI powered services and intuitive end user applications.
1. Watching That collects data from every view, across any device continuously 24/7.
2. Our proprietary cloud platform streams, stores, reassembles and makes available every viewing session in near real time.
3. AI is leveraged to provide automated services including monitoring and critical alerting.
4. Reporting and optimisation features via an intuitive UI deliver continuous ROI backed by our World Class Expert Support team.