8 May 2026
These are not boring times and there's certainly no shortage of consumer trends. Only a shortage of time.
We keep an obsessive eye on what consumers will want next — and give you the curated intel and tools to turn those signals into winning products and campaigns.
Goodbye overwhelm.
Hello opportunity.
Hello / Hoi 👋
TrendWatching was founded in Amsterdam in 2002, and the Netherlands remain a core part of who we are. From some of our team members to the many Dutch marketers, creatives and innovators we count among our members.
What's more, on our platform, you will find 100s of Dutch innovations, already being put to good use by clients like Ziggo, SHV and Philips. We also recently completed bespoke trend projects for Enexis and Gemeente Amsterdam.
So yes, the Dutch connection is strong, and we're keen to help you turn consumer trends into breakthrough ideas — be it in Denver, Delhi or Den Haag. 😉
HH Global 🇬🇧
Chief Sustainability Officer
Pearson 🇺🇸
Senior Strategist — Consumer & Cultural Insights
