SELECTED WORK
Campaigns that deliver worldwide engagement through world-class
Storytelling.
We create cultural moments that move markets, build brands, and dominate conversations across every vertical.
Celebrity Integration
QSR
Cultural Moment
Dunkin' x The Big Game
Ft. Ben Affleck & Jennifer Lopez
A-list talent integration that dominated Big Game weekend. We orchestrated the talent strategy that turned a brand spot into the most talked-about moment of the year. The campaign became the #1 trending topic and generated massive earned media value far beyond the media buy.
800M+
Earned Media Value
#1
Trending Topic
2B+
Impressions
Cultural Crossover
GAMING
Creator Economy
Fatal Fury: City of Wolves
Ft. KSI & IShowSpeed
We brought a legendary gaming franchise back to cultural relevance by pairing it with the world's biggest streamers and content creators. The campaign bridged gaming, entertainment, and social media, creating organic buzz that felt authentic to the community and drove massive engagement.
Global
Trending
50+
Creator Activations
100M+
Social Impressions
Retail
Holiday Marketing
Celebrity Talent
The Children's Place
Ft. Mariah Carey, Snoop Dogg, N'Sync, Backstreet Boys, BoyzIIMen, Kevin Hart & More
3
Brand Portfolio
15+
A-List Celebrities
4
Consecutive Holiday Seasons
Four consecutive holiday seasons building one of retail's most recognizable celebrity programs. We led talent procurement and media amplification across The Children's Place, Gymboree, and PJ Place, matching the brand's iconic matching family pajamas with A-list talent that turned seasonal content into cultural moments. The roster spanned musicians, TV personalities, athletes, and creators, delivering consistent star power and social reach year over year.
Innovation Retail
Celebrity Partnership
Earned Media
tm:rw x Shaquille O'Neal
Ft. Shaquille O'Neal, Investor, Partner & Global Ambassador
Talent Resources identified, negotiated, and structured a landmark deal positioning Shaquille O'Neal as Investor, Equity Partner, and Global Ambassador for tm:rw, the innovation retail concept at Times Square. Beyond procurement, we developed and executed the full communications strategy surrounding the announcement, securing exclusive placements across Bloomberg, Yahoo Finance, WWD, the New York Post, Entrepreneur, Access Hollywood, and more. The partnership made tm:rw a category-defining name and Shaq one of its most invested believers.
19.5M+
Social Impressions
$4.9M
Earned Media Value
533M+
Media Impressions
Additional Work
Consumer Electronics / Talent Procurement
Samsung
Holiday lifestyle campaign securing Brooks Nader to position Samsung's SmartThings ecosystem as the ultimate holiday co-host, driving multi-touchpoint social and product integrations across channels.
Personal Care / PR & Social Strategy
AXE
Multi-year brand revitalization through PR and social moments across three Super Bowls, two Sundance Film Festivals, and three summers in the Hamptons, helping AXE overcome a perception problem and return the brand to growth.
Full-Service / Retail / Sports Culture
The Athlete's Foot
Celebrity procurement, social media management, and integrated PR working together to reposition a heritage footwear brand for today's consumer. We brought every discipline to bear: talent, content, community, and earned media, proving that connected strategy drives results.
MedTech / Brand Strategy & PR
InMode
Celebrity partnerships with iconic performer Paula Abdul and A-list actress, director, producer, and entrepreneur Eva Longoria drove PR for InMode's aesthetic medical technologies, generating 2.7B+ media impressions across top-tier outlets, including InStyle, WWD, and Us Weekly.
CPG / Celebrity & Moment Marketing
Got Milk?
Year-round "Moment Marketing" program for the California Milk Processor Board, activating talent including Marsai Martin, Mario Lopez, Christina Milian, Brian Baumgartner, Diego Boneta, Julianne Hough, Matt Bomer, Jaime Camil, Noah Schnapp, and Jesse Williams across charitable relief, holiday campaigns, and cultural tentpoles like National Milk Day.
Consumer Electronics / Celebrity & Influencer
Motorola
Razr+ phone relaunch campaigns over five years featuring icons like Paris Hilton, Kim Petras, Avan Jogia, and Coco Jones, Natalia Bryant, Jodie Turner-Smith, and Carter Gregory, driving the #FlipTheScript social movement, blending celebrity and influencer marketing to reintroduce an iconic brand to a new generation.
Automotive / Experiential & Events
Jeep
Jeep Wagoneer experiential program activating across the Kentucky Derby, Preakness, Belmont Stakes, F1 Austin, multiple Super Bowl, and NBA All-Star Weekends, generating 1.87B+ impressions and $17.3M in media value.
MedTech / Brand Strategy & PR
Kalshi
Talent-led cultural moments around Super Bowl weekend and the Oscars, deploying A Boogie, Jordyn Woods, Mario Lopez, and Kevin O'Leary across social content and red carpet endorsements to drive app downloads and platform awareness.
Every vertical. Every moment.
Fintech
Consumer Electronics
CPG
Retail & Fashion
Automotive
Gaming & Esports
Spirits & Beverage
QSR
Hospitality
Entertainment
Beauty & Personal Care
Sports