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Martech

Coverage of the latest technology trends driving the marketing profession forward, from AI to first-party data and beyond.

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Abstract illustration of layered digital platforms symbolizing a connected and unified martech stack.

Blog

Sep 24, 2025

What is a martech stack? A brief guide on how to build one (the right way)

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Cover of StackAdapt and Statista's infographic titled 'MadTech: The Case for Unifying Martech and Adtech for Impact,' featuring marketing professionals reviewing data on a laptop.

Infographic

GLOBAL

Aug 20, 2025

How MadTech Unlocks Stronger Performance

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On the left, dense, tangled digital circuitry or wires; on the right, the same system reorganized into a clean, minimalist node diagram.

Blog

Jul 7, 2025

Unlocking Martech Maturity: A Strategic Framework for Modern Growth

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More on Martech

AI in Marketing Automation: What Leaders Need to Know Next
Blog
Feb 10, 2026

AI in Marketing Automation: What Leaders Need to Know Next

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What is a martech stack? A brief guide on how to build one (the right way)
Blog
Sep 24, 2025

What is a martech stack? A brief guide on how to build one (the right way)

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The Full-Funnel Glow-Up: From Chaos to Conversion
Webinar

GLOBAL

Sep 23, 2025

The Full-Funnel Glow-Up: From Chaos to Conversion

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From Ad to Inbox: Unifying Paid and Owned Channels for Full-Funnel Wins
Webinar

NORAM

Aug 7, 2025

From Ad to Inbox: Unifying Paid and Owned Channels for Full-Funnel Wins

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How MadTech Unlocks Stronger Performance
Infographic

GLOBAL

Aug 20, 2025

How MadTech Unlocks Stronger Performance

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Read Now
B2B Email Marketing Automation: Strategy, Technology & Leadership Impact
Blog
Aug 5, 2025

B2B Email Marketing Automation: Strategy, Technology & Leadership Impact

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B2B Marketing Automation: Driving Real Revenue With Scalable Strategies
Blog
Jul 22, 2025

B2B Marketing Automation: Driving Real Revenue With Scalable Strategies

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Top AI Tools for Advertising: A Guide for Marketing Leaders
Blog
Jul 10, 2025

Top AI Tools for Advertising: A Guide for Marketing Leaders

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Unlocking Martech Maturity: A Strategic Framework for Modern Growth
Blog
Jul 7, 2025

Unlocking Martech Maturity: A Strategic Framework for Modern Growth

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AI Tools for Marketers: The New Martech Stack
Podcast
15:22 min

AI Tools for Marketers: The New Martech Stack

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What is marketing technology? An easy-to-understand guide
Blog
Jun 25, 2025

What is marketing technology? An easy-to-understand guide

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Dynamic Creative Optimization: What Is DCO and How It Works
Blog
Jun 4, 2025

Dynamic Creative Optimization: What Is DCO and How It Works

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How AI Is Changing the Way Marketers Use Martech and Adtech
Podcast
15:11 min

How AI Is Changing the Way Marketers Use Martech and Adtech

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Martech Convergence: The Future of Full-Funnel Marketing
Podcast
16 min

Martech Convergence: The Future of Full-Funnel Marketing

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The Evolution of Adtech and Martech in Europe
Report

EMEA

Mar 4, 2025

The Evolution of Adtech and Martech in Europe

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Martech vs. Adtech: What’s the Difference and Why They’re Converging
Blog
Mar 4, 2025

Martech vs. Adtech: What’s the Difference and Why They’re Converging

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3 Martech Trends Shaping 2025 and Beyond
Blog
Dec 3, 2024

3 Martech Trends Shaping 2025 and Beyond

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The Future of Martech: Predictions and Trends to Watch in 2025
Guide

GLOBAL

Nov 25, 2024

The Future of Martech: Predictions and Trends to Watch in 2025

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Cross-Channel Marketing Optimization: Uniting Adtech’s Reach With Martech’s Engagement
Blog
Nov 14, 2024

Cross-Channel Marketing Optimization: Uniting Adtech’s Reach With Martech’s Engagement

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Optimize Your B2B Martech Stack With Generative AI for Maximum Impact
Blog
Oct 10, 2024

Optimize Your B2B Martech Stack With Generative AI for Maximum Impact

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