Thought Leadership

Webinars

Watch our webinar recordings about current topics and strategies related to marketing research best practices.

Listen to our veteran researchers and staff discuss important topics our clients bring to us about marketing research projects.
Concept Testing

Concept Testing Best Practices

Learn what makes for a successful concept testing research project.
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Webinar Concept Testing Best Practices
Webinar pitfalls to avoid with message testing
Message Testing

Pitfalls to Avoid When Conducting Message Testing

Find out about the four common pitfalls that occur when conducting message testing and how to avoid them.
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MARKET RESEARCH STRATEGY

Why Great Market Researchers Are So Valuable to B2B Consulting

Explore how strong research practices elevate B2B consulting by driving clearer insights, better decisions, and greater client impact.
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Market researchers provide essential insights, enhancing B2B consulting strategies and driving informed business decisions.
Chris Davis, CEO of RP-Research, discusses the critical role of innovation in enhancing the research process.
INSIGHTS & INNOVATION

From Collecting Cards to Building Better Research

Chris Davis shares lessons from his unconventional career path and how curiosity, innovation, and rigor shape better insights.
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CONCEPT TESTING

Setting Insights Higher When Budgets Are Lower

Learn how to avoid the three biggest budget killers in concept testing and build a more efficient, insight-driven research approach.
Webinar on concept testing featuring a presenter and audience engaged in discussion.
EFFECTIVE CONSUMER PANELS

Building Your Customer Intelligence Engine

Learn how insights leaders are building continuous consumer feedback loops—despite shrinking budgets, faster timelines, and growing pressure to deliver strategic impact.
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