- Data capture set-up incorrectly
- Inability to pull in multiple sources of data
Solution
AudienceMatchAI
Evolve your audience strategy with our cutting-edge GenAI powered solution for marketers.
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The Problems we Solve
The ‘Data Bermuda Triangle’ – Data may get in, but never get out.
When we work with our customers, we typically are brought in to solve a specific problem related to data. What we see is these problems broadly fall into 3 areas and together create what we like to call ‘The Data Bermuda Triangle’.
Missing Data
Unused Data
- Lots of stored data, but minimally used
- Disjointed and disintegrated marketing technology stack
Wrong Insights
- Captured data is not the right data to measure the needed metrics
- Reports generated are not providing actionable information
Services
Our services touch the entire lifecycle of data from gathering, normalizing, measuring, and activating data. We work closely with our clients to understand their business needs and how data can help drive towards those needs. Softcrylic brings a unique combination of engineering, strategy, business domain expertise and operational capacity to help our clients Make Data Work.
Strategy & Advisory
Data & Analytics
Solutions
Yes, we are a consulting company – we solve problems using data. With our knowledge in data, analytics and marketing technology combined with our deep engineering experience, we also will build products that address gaps we see in the marketplace.
DataFacts
Save your team time by detecting data anomalies and resolve data quality issues in a timely manner.
Data Layer Cloner
Reduce your total cost and risk of maintaining both Google Analytics and Adobe Analytics side by side.
AudienceMatchAI
Evolve your audience strategy with our cutting-edge GenAI powered solution for marketers.
Tapestry
Capture, normalize and integrate data from multiple sources with the Tapestry suite to solve common data problems.
Extensions
Make your day to day data driven activities easier and personalize the extensions to your website.
Platforms and Partnerships
Customer Success Stories
If our clients aren’t winning, then neither are we. We take pride in our clients’ data, projects, and end results. Our team of consultants do the most to Make Data Work ™ and be sure that you are always at your best.
Optimizing the Visitor Experience with Category Affinity at PenFed
As part of an iterative A/B testing program, Softcrylic was able to optimize the visitor experience at PenFed with Adobe Target Category Affinity.
Customer Journey Analytics
Softcrylic’s efforts helped solve their disparate data systems, no single view of the fan, and customer journey limitations by implementing Adobe Experience Platform.
Covid-19 behavioral change in Coke online vs In-store
Softcrylic facilitated Coca-Cola in migrating to Google Tag Manager and Google Analytics to leverage GTM’s integrated ecommerce capabilities.
Delivering an Integrated Learning experience with HMH
Softcrylic engaged in an extensive design phase with core platform teams to develop workflows that would create the foundation to improve student engagement.
About Us
Softcrylic is a data consulting firm that is part of Hexaware. We bring a unique combination of strategy and engineering to the ever increasing complex problem of data. We tackle data challenges at the level of data capture and validation through data modeling and activation.
We Make Data Work® through multi-tiered marketing stacks with expertise across the Adobe, Google and Salesforce stacks. We help organizations further benefit and understand their data through our engineering expertise on Microsoft Azure and Amazon AWS alongside Hexaware’s extensive experience and capacity in Engineering and AI.
Current Job Opportunities at Softcrylic
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Insights
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